Social Media & Digital Marketing Specialist

About the Role

Schillings is looking for a Social Media & Digital Marketing Specialist at our Saint John, IN location. They are responsible for growing and maintaining Schillings' online presence through social media content, short-form video, and paid digital advertising. This role manages day-to-day content across Facebook, Instagram, TikTok, YouTube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions; and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand. The ideal candidate is creative, trend-aware, organized, comfortable working in a fast-moving small-team environment, and able to balance polished brand standards with timely social media content. A strong portfolio or examples of social content, video work, paid ads, or campaign results are required.

Responsibilities

• Plan, create, schedule, and publish social media content for Facebook, Instagram, TikTok, YouTube, and Google Business.
• Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends.
• Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, YouTube Shorts, TikTok, and paid ad placements.
• Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform.
• Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed.
• Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences.
• Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness.
• Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team.
• Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals.
• Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content.
• Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting.
• Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects.
• Follow Schillings brand standards, approval processes, and internal communication expectations.

Required Skills and Qualifications

• Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts.
• Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting.
• Portfolio or examples of work required. Examples may include social posts, Reels, TikToks, YouTube Shorts, paid ads, campaign work, photography, video edits, or content calendars.
• Working knowledge of Facebook, Instagram, TikTok, YouTube, and Google Business Profile best practices.
• Ability to write clear, engaging captions and adapt tone for promotional, informative, employee-focused, and trend-based content.
• Familiarity with paid digital advertising, especially Meta Ads and Google Ads, or a strong willingness and ability to learn quickly.
• Ability to collaborate with designers, salespeople, managers, HR, and other departments while keeping projects organized and moving forward.
• Strong attention to detail, proofreading ability, and judgment around brand consistency, accuracy, and appropriateness of trends.
• Ability to manage multiple deadlines, shift priorities, take feedback, and help with a variety of marketing tasks in a small-team environment.

Software and Technical Skills

• Preferred: Adobe Premiere Pro for video editing.
• Preferred: Familiarity with Adobe Photoshop for photo editing and simple graphics support.
• Helpful: Adobe Illustrator familiarity for working with brand assets, graphics, templates, and designer-provided files.
• Strong plus: Adobe After Effects for motion graphics, animated text, and more advanced video effects.
• Acceptable alternative: Excellent mobile-first video creation skills using apps such as CapCut or similar tools, provided the candidate has strong portfolio examples.
• Helpful: Experience with scheduling tools, social media analytics, Google Business Profile, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Canva, and basic spreadsheet tracking.

Education and Experience

• Degree in marketing, communications, digital media, graphic design, advertising, video production, or a related field is a plus but not required.
• Equivalent experience, freelance work, internships, self-directed content creation, or a strong portfolio may be considered in place of a degree.
• Experience with small-business, retail, construction, building materials, home improvement, local service, or event-based marketing is a plus.

Portfolio Requirement

Applicants should provide a portfolio, links, or work samples that demonstrate social media content creation and video editing ability. Strong examples may include short-form videos, before-and-after edits, paid ad creative, content calendars, campaign results, branded posts, photography, YouTube Shorts, TikToks, Instagram Reels, or mobile-edited videos.

Success in This Role Looks Like

• Schillings has a consistent, active, and polished presence across priority social platforms.
• Videos are planned weekly, produced efficiently, and repurposed appropriately across Reels, Stories, Shorts, and TikTok.
• Paid campaigns are launched on time, monitored, and adjusted based on performance.
• Content reflects Schillings products, services, locations, employees, culture, and brand standards accurately.
• The marketing team receives reliable support during events, promotions, and high-priority projects.
• The role brings fresh ideas while using sound judgment about what fits the Schillings brand.

Physical and Work Environment Notes

• This role may involve visiting showrooms, lumber yards, events, and multiple company locations to capture content.
• Some event support may require standing, light lifting, setup assistance, or occasional schedule flexibility.
• This position requires collaboration in an office/team environment and regular communication with employees across departments.

Benefits

• Competitive pay
• Boot reimbursement
• Medical, Dental, Vision
• Life insurance & short-term disability
• 401k with profit sharing
• PTO & paid holidays
• Sponsored lunch events
• Company discounts