Social Media & Marketing Specialist

Social Media Management & Brand Engagement

• Manage Hayat Pharmacy's social media presence across multiple platforms.
• Create and schedule engaging content that supports brand awareness, community engagement, recruitment efforts, and patient education.
• Maintain a positive and professional brand presence by monitoring comments, messages, reviews, and online conversations.
• Respond to routine inquiries and escalate sensitive concerns when appropriate.
• Track social media performance and provide recommendations to improve engagement and reach.

Content Creation & Video Production

• Develop compelling written, graphic, and video content for social media, digital marketing campaigns, presentations, and promotional materials.
• Film and edit short-form and long-form video content for social media, recruiting campaigns, patient education, and community outreach initiatives.
• Capture photo and video content at company events, pharmacy locations, and community activities.
• Collaborate with leadership to transform ideas and initiatives into engaging content.

Marketing Campaign Support

• Aid in the planning and execution of marketing campaigns across digital and traditional channels.
• Support recruitment marketing efforts and employer branding initiatives.
• Conduct audience and market research to identify trends and opportunities.
• Help maintain consistency in brand messaging and visual identity.

Events & Community Engagement

• Support marketing and community outreach events throughout Wisconsin.
• Attend occasional evening or weekend events to assist with event execution and content capture.
• Help showcase Hayat's impact through storytelling, photography, and video content.