Social Media Marketing Specialist

Work, Play and Grow at BlackLine!

Make Your Mark: We're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine's social media channels, Podcast, and YouTube presence.

What You'll Do

• Social Media Management
• Manage and schedule content across BlackLine's social channels using Hootsuite, ensuring a consistent and timely publishing cadence
• Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence
• Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team
• Support the development and execution of organic social campaigns aligned to product launches, events, and always-on activity
• Stay current with platform changes, trending content formats, and B2B social best practices to keep BlackLine's channels fresh and competitive
• Podcast Support
• Provide end-to-end production support for BlackLine's podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team
• Source and vet external speakers and guests
• Create and repurpose podcast content into short-form social clips, quote cards, and promotional assets for distribution across channels
• Maintain an organized content calendar and episode pipeline to ensure timely delivery
• YouTube Channel Management
• Manage the BlackLine YouTube channel, including uploading, optimizing metadata (titles, descriptions, tags, thumbnails), and maintaining playlist structure
• Cook up video production workflows, working with internal stakeholders, freelancers, and agency partners to ensure content is delivered on brief and on time
• Monitor YouTube analytics and make data-driven recommendations to improve watch time, subscriber growth, and engagement
• Support speaker and presenter sourcing for webinars, panel content, and video series — managing briefing documents and pre-production communication
• Administrative & Cross-Functional Support
• Provide administrative support to the Social Media team, including managing shared inboxes, maintaining content libraries, and updating trackers and reporting templates
• Liaise with internal teams (Demand Gen, Events, Product Marketing, PR) to gather content briefs and align social activity with the broader marketing calendar
• Affiliate work in coordinating influencer or partner amplification activity where relevant

What You'll Bring

• Demonstrable experience managing social media channels in a professional or agency environment
• Proficiency in Hootsuite: scheduling, publishing, and analytics (certification is a plus)
• Experience supporting podcast production, including guest coordination and logistics
• Hands-on experience managing a YouTube channel (uploads, SEO optimization, analytics)
• Strong written communication skills with the ability to adapt tone and voice across channels
• Excellent attention to detail, comfortable juggling multiple workstreams
• Proactive self-starter who can work independently and as part of a collaborative team

We’re Even More Excited If You Have

• Experience working in a B2B, SaaS, or technology company
• Familiarity with design tools such as Canva
• Exposure to video editing tools (Opus, Capcut)
• Understanding of SEO principles as applied to YouTube and social content
• Experience working with or sourcing thought leadership speakers for content series

About the Role

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Benefits

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws

Pay

Salary Range: USD $85,000.00/Yr. - USD $107,000.00/Yr. Pay Transparency Statement: Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.