Social Media Marketing Specialist
· Albemarle, NC · Today
HybridPart-time
About the role
This is a part-time, hybrid Social Media Marketing Specialist role based in Albemarle, NC, with some work-from-home flexibility.
Responsibilities
- Manage and grow social media channels for Uwharrie Vineyards & Winery, including planning content calendars, creating posts, and publishing across platforms such as Instagram, Facebook, and TikTok.
- Capture photos and short-form video at events and at the vineyard, writing engaging captions.
- Monitor comments and messages, and respond in a timely, professional manner.
- Implement basic digital marketing tactics, track performance metrics, and provide regular reports and recommendations to improve reach, engagement, and conversions.
- Collaborate with the events and winery teams to promote product offerings.
- Tastings, special events, and location presence is essential.
Qualifications
- Skills in Social Media Marketing and Social Media Content Creation.
- Skills in Digital Marketing and Marketing.
- Strong Communication skills, both written and verbal.
- Experience creating short-form video, photography for social media, and basic editing skills is necessary.
- Familiarity with social media analytics tools and ability to interpret performance data is preferred.
- Ability to work on-site in Albemarle, NC for events and content capture, and to manage tasks independently from home.