Social & Digital Marketing Specialist

About the role

You will play a key role in developing and executing the company's digital content strategy across social media channels and the corporate website. This position is responsible for planning, creating, scheduling, publishing, and analyzing engaging content that supports brand awareness, customer engagement, and business objectives. Working closely with internal stakeholders and the Compact Construction team, you will develop content strategies and editorial calendars, create compelling multimedia content—including video filming and editing—and ensure timely execution across digital platforms. You will monitor social media activity, engage with audiences as appropriate, and leverage performance data to optimize content and drive measurable results. This role serves as the primary point of contact between content authors, subject matter experts, company leadership, agency partners, and internal teams to ensure messaging is aligned, accurate, and impactful.

Responsibilities

• Day-to-day creation of content that aligns with strategy and publishing for all digital channels such as Facebook, LinkedIn, Instagram, and Twitter, including on-site (i.e., jobsite) filming.
• Develop, coordinate, and execute integrated content calendars that balance needs across business units (internal and external), with a focus on the Compact Construction segment.
• Report and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, and overall return on investment for digital marketing and communications initiatives using analytics platforms.
• Assist in the development of content strategy for all digital channels.
• Coordinate content creation leveraging agency partners and internal resources.
• Maintain messaging and branding consistency across digital channels.
• Develop and oversee execution of social media strategy, ongoing content development, coordination of multiple business line execution, and customer engagement.
• Monitor key social media sites and respond appropriately to customers with inquiries, concerns, or comments.

Requirements

• Bachelor’s degree or equivalent work experience required, preferably in marketing, communications, or digital media with 1 year of related experience.
• Ability to create and design on-brand solutions including paid social media campaigns, traditional digital media campaigns, email marketing, eCommerce, and other digital brand collateral.
• Strong knowledge of social media strategy and how to use these channels inventively.
• Working knowledge of creating assets for Facebook, Twitter, LinkedIn, Instagram, and TikTok.
• Working knowledge of how to use a CMS, in particular WordPress.
• Excellent communication, customer service, collaboration, and organizational skills.
• Ability to manage multiple projects independently in a deadline-driven environment.
• Graphic design experience required.
• Valid driver’s license required.

Skills

• Adobe Creative Suite preferred.
• Working knowledge of metrics reporting, Google Analytics preferred.

Benefits

• Competitive pay to recognize your valuable contribution.
• 401(k) with matching.
• Comprehensive medical, dental, and vision plans.
• Basic Life & AD&D, short-term disability, and long-term disability insurance.
• Wellness programs to focus on building healthy habits while earning prizes and cash bonuses throughout the year.
• Holiday, PTO, and Parental Leave, promoting work-life balance and personal growth.
• Casual dress attire.

Foley Industries – Foley Equipment, Foley Power Solutions, Foley Rental, and SITECH Central – proudly stands at the forefront of progress, serving customers in Kansas and Western Missouri for over nine decades. With a dedicated team of over 1,000 employees, we are committed to delivering exceptional service, top-quality parts and rentals, and unparalleled sales support across a comprehensive range of Caterpillar and allied construction equipment, power generation solutions, and cutting-edge SITECH construction technology.