Social Media Marketing Specialist

About the Role

We're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine's social media channels, Podcast, and YouTube presence. This is a hands-on, fast-paced role ideal for someone who thrives in a collaborative environment and is passionate about B2B content, community building, and digital storytelling. You'll work closely with the Social Media Manager to help execute a channel strategy that amplifies BlackLine's brand, thought leadership, and product messaging across LinkedIn, Twitter/X, YouTube, and beyond.

What You'll Get To Do

Social Media Management

• Manage and schedule content across BlackLine's social channels using Hootsuite, ensuring a consistent and timely publishing cadence
• Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence
• Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team
• Support the development and execution of organic social campaigns aligned to product launches, events, and always-on activity
• Stay current with platform changes, trending content formats, and B2B social best practices to keep BlackLine's channels fresh and competitive

Podcast Support

• Provide end-to-end production support for BlackLine's podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team
• Source and vet external speakers and guests, identifying relevant voices in finance, technology, and accounting, and managing outreach and onboarding
• Create and repurpose podcast content into short-form social clips, quote cards, and promotional assets for distribution across channels
• Maintain an organized content calendar and episode pipeline to ensure timely delivery

YouTube Channel Management

• Manage the BlackLine YouTube channel, including uploading, optimizing metadata (titles, descriptions, tags, thumbnails), and maintaining playlist structure
• Coordinate video production workflows, working with internal stakeholders, freelancers, and agency partners to ensure content is delivered on brief and on time
• Monitor YouTube analytics and make data-driven recommendations to improve watch time, subscriber growth, and engagement
• Support speaker and presenter sourcing for webinars, panel content, and video series, managing briefing documents and pre-production communication

Administrative & Cross-Functional Support

• Provide administrative support to the Social Media team, including managing shared inboxes, maintaining content libraries, and updating trackers and reporting templates
• Liaise with internal teams (Demand Gen, Events, Product Marketing, PR) to gather content briefs and align social activity with the broader marketing calendar
• Assist in the coordination of influencer or partner amplification activity where relevant

Requirements

• Demonstrable experience managing social media channels in a professional or agency environment
• Proficiency in Hootsuite: scheduling, publishing, and analytics (certification is a plus)
• Experience supporting podcast production, including guest coordination and logistics
• Hands-on experience managing a YouTube channel (uploads, SEO optimization, analytics)
• Strong written communication skills with the ability to adapt tone and voice across channels
• Highly organized with excellent attention to detail, comfortable juggling multiple workstreams
• Proactive self-starter who can work independently and as part of a collaborative team

Preferred Qualifications

• Experience working in a B2B, SaaS, or technology company
• Familiarity with design tools such as Canva
• Exposure to video editing tools (Opus, Capcut)
• Understanding of SEO principles as applied to YouTube and social content
• Experience working with or sourcing thought leadership speakers for content series

Pay

Salary Range: $85,000.00–$107,000.00. Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

Schedule

Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.