Social Media Coordinator

About the role

You’re the day-to-day engine behind our social presence. You’ll support execution across our platforms, from scheduling and content coordination to community engagement and reporting, keeping every post on-brand and on-time. You’ll work closely with marketing, creative, and customer-facing teams to help bring our social strategy to life.

What You’ll Do

• Support execution of social media strategy across platforms (Instagram, TikTok, YouTube, etc.) for ongoing content and campaign launches, aligned with marketing objectives and retailer initiatives.
• Maintain and update the content calendar: scheduling, tagging, and organizing content decks for new launches and on-going core amplification.
• Post content based on the approved social media calendar.
• Partner with Social Media Manager to help coordinate content: visuals, captions, video, UGC, working with creators and internal teams.
• Assist with community management: respond to comments, DMs, and mentions in our brand voice; monitor real-time conversations and audience engagement.
• Monitor trends and cultural moments to flag relevant opportunities, surfacing ideas for content the team can act on.
• Auxiliary in ad-hoc photoshoots.
• Support influencer, ambassador, and creator partnerships to help expand reach and authenticity.
• Pull and organize performance data to support reporting and content decisions.
• Auxiliary in building strategy recaps and performance reports.
• Auxiliary in creator list procurement and research.
• Own Box file and asset organization, maintaining best-in-class practices, file naming, etc., ensuring folders and links are always up to date.
• Maintain the in-office PR closet, both in stocking, placing orders to support, and consistent organization.
• Work cross-functionally to help keep tone and messaging consistent across teams.

Who You Are

• Genuinely interested in beauty, skincare, and culture: social-savvy and eager to learn trends.
• Organized and detail-oriented: comfortable managing calendars, briefs, and content decks.
• Creative and curious: you enjoy helping craft scroll-stopping content.
• Community-minded: you enjoy engaging with an audience and sparking conversations.
• Collaborative: a reliable partner to marketing, creative, and customer care teams.
• Eager to grow: excited by evolving platforms, trends, tools, and tech.

Required Skills & Experience

• 1-2 years of social media, marketing, or related experience. Beauty industry a plus.
• Passion for social media and content creation with an interest in the beauty space.
• Experience supporting the coordination of social media content.
• Strong organizational skills with ability to multi-task and meet deadlines.
• Comfortable creating and being in content on short notice.
• Demonstrated ability to work in a fast-paced environment with a passion for beauty and social trends.
• Proficient with Microsoft Office and familiarity with social media publishing platforms (Dash, CreatorIQ, etc.).
• Ability to work across many departments.

Physical Requirements

Must be able to perform essential functions (with or without accommodation) without posing a "direct threat" to the health and safety to self or others. The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.