Social Media Coordinator

About the role

The Social Media Coordinator will take campaign strategy and turn it into clear direction on messaging, tone, visual concept, and timestamps for video content. They will also write captions for organic social content across Instagram, TikTok, and YouTube, including timestamps from long-form YouTube videos to be repurposed into short form videos that perform on organic social. They will stay ahead of social trends, formats, and platform-specific best practices, working with the strategy laid out by the Social & Influencer Lead to bring proactive content ideas that feel native, current, and rooted in Solace’s mission.

Responsibilities

• Write first-draft creative briefs for the creative team — translating campaign strategy into clear direction on messaging, tone, visual concept, and timestamps for video content
• Write captions for organic social content across Instagram, TikTok, and YouTube — including captions, hooks, and on-screen text for static and video formats
• Pull timestamps from our long-form YouTube videos to be repurposed into short form videos that perform on organic social
• Apply healthcare knowledge to write copy that is accurate, accessible, and on-brand — making complex health topics feel clear and compelling for a general audience
• Maintain an organized content calendar and copy tracker in Notion and Linear, keeping drafts, feedback, and approvals easy to find and move through
• Partner closely with the creative team throughout production — reviewing statics and video content to ensure copy, messaging, and voice are brand-aligned and landing as intended
• Iterate quickly based on feedback — you’re not precious about edits and can turn revisions around fast without losing the thread of what makes the copy work
• Support campaign content by writing copy for partnership briefs or branded posts that align talent voice with Solace messaging

Requirements

• 2–4 years of experience in social media — ideally in a healthcare, health tech, or wellness context
• A background in a healthcare-related field or meaningful experience in healthcare marketing — you understand the space well enough to write about it accurately and compellingly
• Experience with Sprout Social as a content scheduling and analytics tool
• Strong copywriting skills with a portfolio or examples of social copy, captions, or content briefs
• A deep understanding of organic social formats across Instagram, TikTok, and YouTube Shorts
• Experience writing briefs or creative direction documents that others execute from — you can articulate a vision clearly enough that a designer or editor can run with it
• Ability to move fast and manage multiple projects in parallel without sacrificing quality

Qualifications

• Relentlessly organized — your systems and trackers are something other people want to copy
• A strong communicator who knows how to keep relationships warm without dropping focus
• Proactive and self-directed — you're always three steps ahead
• Detail-oriented without losing sight of the bigger picture
• Energized by mission-driven work and the chance to help build something meaningful

Skills

• Sharp writing instinct
• Genuine curiosity about what makes social content perform
• Medically credible and scroll-stopping writing
• Collaboration with a creative team
• Clear communication
• Organizational skills

Benefits

• Full remote position
• Opportunity to contribute meaningfully to one of the fastest-growing healthcare startups in the U.S.
• Direct, visible impact on people’s lives

Pay

Competitive salary and benefits package

Schedule

Full-time, remote position