Social Media Coordinator

About the role

This is a hands-on, high-visibility role at the intersection of digital storytelling and grassroots organizing. You'll own NCAAT and NCAATIA's day-to-day social media presence - from content strategy and production to platform management, community engagement, and paid digital campaigns while also supporting web content, email, and online action tools.

You'll report to the Sr. Director of Communications with a technical line to the Digital Communications Coordinator, and collaborate closely with our Membership and Programs teams to amplify the work happening on the ground.

Responsibilities

• Social Media & Community Management
• Own the editorial calendar and day-to-day publishing across Facebook, Instagram, TikTok, YouTube, BlueSky, Threads, and emerging platforms
• Build and moderate closed digital communities (Discord, WhatsApp, WeChat, KakaoTalk, Reddit) where appropriate for audience segments
• Engage directly with comments, messages, and community members to build trust and deepen relationships - not just broadcast
• Provide real-time digital support at events: going live, capturing field content, amplifying moments as they happen
• Content Creation
• Working with a visual storyteller who heads film content, this strategist will produce original content across formats: short-form video (Reels, TikTok, YouTube Shorts), graphics, long-form copy, and carousels
• Develop messaging guidance and creative briefs for outreach to diverse AAPI audiences - including youth, women, seniors, and underrepresented communities
• Lead rapid-response content during elections, legislative moments, and civic emergencies
• Collaborate on paid digital ad strategy, execution, and performance optimization (Meta Ads, TikTok Ads)
• Digital Organizing & Growth
• Develop and execute strategies to grow NCAAT's activist, volunteer, and membership base online
• Create pathways to move audiences off-platform and into membership, volunteer pipelines, and civic action
• Build and deploy email sequences and online action forms using the organization's CRM (e.g., ActionNetwork, EveryAction, or similar)
• Support website content publishing and updates
• Analytics & Optimization
• Track performance using platform analytics, Google Analytics, and reporting tools
• Share regular performance observations with the Communications team
• Adjust content strategies based on data, audience feedback, and program goals

Requirements

• Demonstrated experience creating social media content for a mission-driven organization, advocacy campaign, or social justice cause - with a portfolio/ samples you can show and metrics
• Graphic design proficiency in Canva or Adobe Creative Suite. Respond to staff requests, including rapid response
• Fluency across major platforms: Instagram, TikTok, Facebook, YouTube, BlueSky, Threads), LinkedIn
• Experience running paid social campaigns (Meta Ads, TikTok Ads) and measuring ROI
• Familiarity with scheduling, listening, and analytics tools (Later, Buffer, Sprout Social, or native platform tools)
• Experience with email marketing or CRM platforms (ActionNetwork, EveryAction, Mailchimp, or similar)
• Strong copywriting instincts and knowledge of content algorithm; you can write for the scroll and the share
• Ability to work flexible hours during campaigns, elections, and rapid-response moments

Preferred

• Experience with digital organizing - both content creation and conversion: moving online audiences into offline action, membership, or sustained engagement
• Background in AAPI communities, racial justice, civic engagement, or progressive political advocacy
• Proficiency in an Asian language (Mandarin, Cantonese, Vietnamese, Korean, Tagalog, Hindi, etc.)
• Experience building and managing closed online communities (Discord servers, WhatsApp groups, etc.)
• Familiarity with the creator economy, influencer outreach, and community partnership strategies
• Knowledge of digital accessibility best practices: captions, alt text, screen reader-compatible design
• Short-form video production and editing experience (CapCut, Adobe Premiere Rush, or equivalent)