Social Media Coordinator

Irvine, CA, US • Full-time • $80k - $100k / year

Responsibilities

• Identify, vet, and build relationships with relevant KOLs/influencers aligned with brand positioning and target audience
• Own end-to-end KOL campaign management: outreach, contract negotiation, briefing, content approval, and performance tracking
• Serve as the primary point of contact for KOLs, ensuring timely communication, deliverable schedules, and payment coordination
• Coordinate cross-functionally with PR, product, and legal teams to ensure KOL content is compliant and on-brand
• Measure and report KOL campaign ROI (engagement, reach, conversions, sentiment) and refine partnership strategy based on results
• Maintain a KOL database/CRM tracking relationship status, past collaborations, and performance history
• Develop and execute social media strategies aligned with business objectives, including editorial calendars and campaign planning
• Create and curate content (text, images, video) tailored to each platform and audience
• Manage community engagement — responding to comments, DMs, and fostering follower relationships

Qualifications

• Bachelor's degree in marketing, communications, PR, or related field
• 2+ years of experience in social media marketing, with prior KOL/influencer management experience strongly preferred
• Strong negotiation, relationship-management, and communication skills — critical given the elevated KOL focus
• Familiarity with SEO and basic design tools (Canva, Photoshop) a plus