Social Media Coordinator

Pay Range: Targeted salary up to $60,400, depending on experience. Benefits eligible.

About the Role

At the University of Oklahoma, every story has the power to inspire, inform, and change lives. We're looking for a creative, strategic, and digitally savvy Social Media Coordinator to join the OU Marketing & Communications team to help tell those stories across one of the nation's top universities. Based in Oklahoma City at the University of Oklahoma Health Campus, this position is ideal for a strategic communicator who is passionate about healthcare, higher education, and creating content that makes a meaningful impact.

The successful candidate will bring creativity, sound judgment, and a deep understanding of today's social media landscape while serving as a trusted partner to clinicians, researchers, faculty, and university leadership. This is an opportunity to take ownership of a dynamic portfolio of institutional social media channels, developing content strategies that engage diverse audiences while supporting one of the nation's leading academic health systems. From breakthrough medical research and innovative healthcare programs to student success and community impact, you'll help tell the stories that define the University of Oklahoma, while working with one of the top higher ed social media departments in the country.

Responsibilities

• Lead the strategy, planning, and day-to-day management of assigned institutional social media channels.
• Create compelling photo, video, and written content that highlights patient care, medical education, research, and community impact.
• Build relationships with physicians, researchers, faculty, staff, and communicators to identify and develop impactful stories.
• Develop and execute organic and paid social media campaigns that strengthen engagement and advance institutional priorities.
• Monitor social conversations, manage online communities, and provide guidance during time-sensitive communications.
• Analyze platform performance and audience insights to continually refine strategy and maximize results.
• Stay ahead of emerging platforms, trends, and best practices to ensure OU's digital presence remains innovative and competitive.
• Manage the daily operations of assigned institutional social media channels, including Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
• Create content that highlights education, research, patient care, community impact, and other institutional priorities while supporting a broad range of university initiatives.
• Monitor trends, tools, and emerging platforms to keep the university's digital presence current and competitive.
• Collaborate with communicators, marketers, and content creators across the University of Oklahoma and OU Health Campus to ensure brand consistency and effective execution across social media channels.
• Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement, reach, and conversions.
• Create, curate, and manage original, high-quality content, including photography, video, written, and audio content, tailored to each social media platform.
• Develop and maintain editorial calendars to ensure consistent and timely posting across all managed accounts.
• Partner with faculty, staff, students, clinicians, researchers, and institutional leaders to identify and develop compelling social media content across multiple campuses and units.
• Cover university events, research activities, healthcare initiatives, and other institutional priorities across University of Oklahoma campuses as assigned.
• Ensure all content aligns with University of Oklahoma and OU Health Campus brand standards, accessibility guidelines, and institutional communications best practices.
• Initiate and participate in online conversations to build and maintain a strong community presence by responding to comments, questions, and messages in a timely and professional manner.
• Monitor social media conversations and emerging issues, escalating time-sensitive communications and reputational concerns as appropriate.
• Resolve issues or inquiries raised through social media channels in collaboration with appropriate departments when necessary.
• Analyze and report on performance metrics across all social media platforms to evaluate engagement, reach, and overall campaign effectiveness.
• Use data insights to inform content optimization and strategic adjustments aimed at improving outcomes.

Requirements

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.

3 years of experience in a social media management role.

Preferences

• Background in health care marketing.

Schedule

Monday – Friday, 8 AM – 5 PM, with nights and weekends as needed for event coverage.

Hiring contingent upon a background check.