Social Media Coordinator

About the role

Penske Automotive Group is seeking a Social Media Coordinator to enhance our digital presence through engaging content and storytelling.

Responsibilities

• Create and manage content across multiple social media platforms
• Help strengthen brand awareness, customer engagement, and dealership visibility
• Attend dealership events and community activities to capture social media content (occasional evenings and weekends may be required)
• Monitor social media trends and identify opportunities to increase engagement and brand awareness
• Track and report on social media performance metrics, content effectiveness, and audience growth
• Engage with online communities and help maintain a positive brand reputation across social channels
• Ensure all content aligns with company branding, compliance requirements, and social media best practices

Requirements

• Passion for social media, content creation, and digital storytelling
• Experience creating content for social platforms
• Proficiency with video editing, photo editing, and content creation tools
• Understanding of social media trends, analytics, and audience engagement strategies
• Strong written and verbal communication skills
• Knowledge of copyrighting and adhering to PAG social/video policies
• Excellent organizational and time-management abilities with the ability to manage multiple projects simultaneously
• Creative mindset with strong attention to detail

Preferred Qualifications

• Experience in automotive, retail, or consumer-facing brands

Benefits

Fortune 500 company, consistently recognized by Automotive News as among the "Best Dealerships to Work For".

Proudly named to Glassdoor's Best Places to Work

Comprehensive benefits program, including health care options (medical, dental and vision) and 401k savings and retirement plan with company match