Social Media Coordinator

About the role

You’re the day-to-day engine behind our social presence. You’ll support execution across our platforms, from scheduling and content coordination to community engagement and reporting, keeping every post on-brand and on-time. You’ll work closely with marketing, creative, and customer-facing teams to help bring our social strategy to life.

Responsibilities

• Support execution of social media strategy across platforms (Instagram, TikTok, YouTube, etc.) for ongoing content and campaign launches, aligned with marketing objectives and retailer initiatives.
• Maintain and update the content calendar: scheduling, tagging, and organizing content decks for new launches and on-going core amplification.
• Publish and post content based on the approved social media calendar.
• Support the Social Media Manager in boosting approved content.
• Partner with Social Media Manager to help coordinate content: visuals, captions, video, UGC, working with creators and internal teams.
• Auxiliary in community management: respond to comments, DMs, and mentions in our brand voice; monitor real-time conversations and audience engagement.
• Monitor trends and cultural moments to flag relevant opportunities, surfacing ideas for content the team can act on.
• Auxiliary in ad-hoc photoshoots.
• Support influencer, ambassador, and creator partnerships to help expand reach and authenticity.
• Pull and organize performance data to support reporting and content decisions.
• Auxiliary in building strategy recaps and performance reports.
• Auxiliary in building and maintaining the in-house creator list and own box file.
• Auxiliary in maintaining the in-office PR closet, both in stocking, placing orders to support, and consistent organization.
• Work cross-functionally to help keep tone and messaging consistent across teams.

Requirements

• 1-2 years of social media, marketing, or related experience.
• Beauty industry a plus.
• Passion for social media and content creation with an interest in the beauty space.
• Experience supporting the coordination of social media content.
• Strong organizational skills with ability to multi-task and meet deadlines.
• Comfortable creating and being in content on short notice.
• Detail-oriented with strong written communication skills.
• Demonstrated ability to work in a fast-paced environment with a passion for beauty and social trends.
• Proficient with Microsoft Office and familiarity with social media publishing platforms (Dash, CreatorIQ, etc.).
• Ability to work across many departments.

Qualifications

• Genuinely interested in beauty, skincare, and culture: social-savvy and eager to learn trends.
• Organized and detail-oriented: comfortable managing calendars, briefs, and content decks.
• Creative and curious: you enjoy helping craft scroll-stopping content.
• Community-minded: you enjoy engaging with an audience and sparking conversations.
• Collaborative: a reliable partner to marketing, creative, and customer care teams.
• Eager to grow: excited by evolving platforms, trends, tools, and tech.

Benefits

Salary: $26.44/hr - $28.85/hr