Social Media & Content Specialist
AdventHealth · Altamonte Springs, FL · 3 wk ago
Marketing$45k–$84k/yrFull-time
About the Role
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally and grow spiritually by extending the healing ministry of Christ. You will be valued for who you are and the unique experiences you bring to our purpose-minded team.
Responsibilities
- Work closely with cross-functional teams to build, deploy, track, and optimize social media campaigns to achieve business results.
- Coordinate with social media reporting, providing strategic insights to internal teams to guide decision-making.
- Generate weekly, monthly, quarterly, and annual social media reports on platform development and progress, incorporating optimization strategies and data analysis.
- Collaborate with partners to stay ahead of platform developments and emerging trends, expanding into new platforms.
- Actively participate in team brainstorms and contribute ideas to keep social content fresh, relevant, and aligned with emerging trends and target audience behaviors.
- Execute day-to-day social media strategy, content, and campaigns across social platforms.
- Plan, write, and edit social media posts for multiple channels and audiences.
- Schedule and post daily content to current social media pages.
- Collaborate with cross-functional teams to build out the editorial calendar.
- Ensure copy is written in the brand voice and imagery/video meets brand standards.
- Create paid social media campaigns as needed.
- Work collaboratively with the copy, design, and photography/video teams to develop original channel-specific content and execute marketing campaigns.
- Other duties as assigned.
Requirements
- Bachelor's degree.
- 2+ years of experience in social media or related field.
- Driver's License.
Skills
- Windows Applications: Microsoft Outlook, Word, Excel, PowerPoint (required).
- Advanced expertise in Microsoft Suite programs including advanced PowerPoint skills preferred, or technical aptitude to learn advanced skillset (required).
- Excellent skills in social media platforms, organic social media, and paid social media (required).
- Experience with real-time analytics (required).
- Obsession with social media in all forms — Facebook, YouTube, Instagram, Snapchat, Pinterest, Twitter — and an understanding of why the most popular content on those sites became popular (required).
- Ability to identify attributes of things people share (required).
- A genuine love for and excitement about the internet (required).
- Strong organizational, multi-tasking, interpersonal, and communication skills (required).
- Comfortable in a fast-paced environment and attentive to detail (required).
- Excellent written and verbal communication skills (required).
- Strong time-management and project management skills with the ability to finish projects on deadline (required).
- Ability to work well with others in a team, self-motivated, and demonstrates drive for superior service (required).
- Proficient in back-end website and social media platforms and software systems to effectively execute and maintain public-facing pages on various social media sites (required).
- Ability to use Adobe Suite to produce and edit video and photo content for social media platforms (required).
- Strong professional interpersonal skills and ability to interact with all levels of management (internal and external), as well as media partners, vendors, community partners, and the general public (required).
- Ability to work independently without supervision, responsible, proactive, and must be a team player (required).
- Strong written communication skills that effectively use brand messaging and best practices to create robust engagement on social media (required).
- Ability to effectively solve problems, manage conflict, and handle confidential information (required).
- Professional manner at all times, hardworking, ethical, and passionate about writing and digital marketing (required).
- Proficiency in AP Style and superb writing and copy editing skills (required).
- Strong understanding of social media marketing strategies and best practices, with proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations (required).
- Excellent presentation skills and the ability to build rapport and relationships with leaders and team members (required).
- Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables (required).
- Proven ability in producing successful content and performance, and demonstrated ability to successfully manage concurrent projects and work under multiple and competing deadlines (required).
Benefits
- Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance.
- Paid Time Off from Day One.
- 403-B Retirement Plan.
- 4 Weeks 100% Paid Parental Leave.
- Career Development.
- Whole Person Well-being Resources.
- Mental Health Resources and Support.
- Pet Benefits.
Pay
Pay Range: $45,196.93 - $84,071.39
Schedule
- Full time.
- Day shift.
Location: 900 Hope Way, Altamonte Springs, Florida, 32714.
Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.