Social Marketing Manager, Series, Amazon MGM Studios

Description

Alexandria, VA-based Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Responsibilities

• Develop and execute social media campaigns to drive awareness, buzz, follower growth and engagement across long-lead, launch and sustain marketing phases for Prime Original Series
• Work closely and collaboratively across marketing strategy, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, events and strategies
• Manage agencies and oversee campaign planning and management
• Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
• Develop and own goals and performance metrics for the social handles they oversee; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Effectively communicate plans to partners, agencies, and stakeholders
• Continuously ideate and innovate within the social space
• Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience creating visual assets for digital, mobile, and social
• 5+ years experience in digital or social marketing