Digital Marketing Manager, Movies, Amazon MGM Studios

Social Vision & Leadership

• Guide the creation of world-class, break-through digital and social marketing strategies that support and reinforce Amazon MGM Studios in the film marketplace, in keeping with the business and marketing strategy for the brand.
• Develop inventive, strategic influencer marketing campaigns that inspire our customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning digital marketing experiences.
• Raise the bar on social marketing globally.
• Work with the international teams for implementing this vision and strategy across all territories.
• Embrace performance data, and refine future digital marketing strategies based on these insights.
• Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts and narratives for senior management.
• Have a strong point of view and vision along with a clear, concise ability to provide strategic and creative direction to internal and external partners.
• Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.
• Proactively contribute to create policies, procedures, best practices and formalize mechanisms that impact the broader department.

Business Acumen

• Facilitate the digital campaign management, producing work cost effectively and on schedule.
• Communicate with key stakeholders internally, including but not limited to PR, Media, Brand, Department Heads, Strategy Heads, Creative, International Leadership, Cross-Functional Marketing Teams, Studios Leadership and the Prime Video group as well as externally, including filmmakers and partner agencies.
• In a spirit of collaboration, build strong relationships and earn trust.
• Review budgets, campaign calendars and resource allocations for digital marketing major campaign beats and assignments.
• Proactively work to solve problems and communicate with senior management.