Social Insights & Research Lead (12 Month Fixed Term Contract)

About the role

The MSG Research & Insights team sits at the intersection of data, culture, and strategy. We translate signals from social media, audiences, and the market into clear recommendations that shape how Canva shows up in the world. Our work touches teams across Marketing, Brand, PMM, Campaigns, Social, and Strategy — locally and globally. This role sits within a growing insights function with broad cross-functional reach. You'll own a mix of social listening, qualitative and quantitative research, and competitive intelligence — turning complex data into stories that drive decisions.

Responsibilities

• Running social listening analysis covering campaign performance, key moments, cultural trends, and competitor activity, informing strategies and decisions from the brand, product marketing and social teams
• Designing and executing qual and quant research, including surveys, concept tests, and audience studies, in partnership with brand, product marketing, and campaigns teams
• Producing rapid intelligence reports and dashboards for key launches, events, and competitive moments, stitching multiple data sources together for a more cohesive view of public chatter and sentiment
• Translating complex data into clear, stakeholder-ready insights and recommendations
• Contributing to a global reporting framework, working with regional teams to ensure consistency
• Social content measurement & optimisation in collaboration with Social Media Managers, Growth Strategists and Country leads

Requirements

• 8+ years in a social listening, market research, or consumer insights role
• Hands-on experience with social listening tools (Meltwater preferred; Sprout Social or similar)
• Comfortable running both qualitative and quantitative research, survey design, concept testing, data analysis
• Strong data storytelling skills and synthesizing large amounts of unstructured data. Able to simplify complexity and present confidently to varied audiences
• An expert understanding of social platforms and audience behaviour (TikTok, Instagram, YouTube, LinkedIn, X, Reddit etc)
• A proactive problem-solver who can manage multiple workstreams and adapt quickly
• Experience working cross-functionally with marketing, brand, or product teams
• A self-starter with tenacity for execution and delivery, with ability to adapt quickly to market trends and business priorities
• Experience with the use of AI within workflow for both efficiencies and effectiveness

Qualifications

Not specified

Skills

• Data storytelling
• Market research
• Consumer insights
• Survey design
• Concept testing
• Data analysis
• Competitive intelligence
• AI integration
• Collaboration with cross-functional teams

Benefits

Not specified

Pay

$150,000 to $230,000 USD

Schedule

Virtual interviews