Performance Marketing Lead, North America (12 Month Fixed Term Contract)

What You’d Be Doing In This Role

• Translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS.
• Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimizations and making smart trade-offs across channels, SKUs, and audiences as performance shifts.
• Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis.
• Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing.
• Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviors, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on.
• Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimizing landing experiences to lift conversion across key funnels for Free, Pro, and Business.
• Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives.

About The Team

This role is an individual contributor role, with deep strategic ownership. Combining analytical rigour, growth expertise, customer insight, regional knowledge, and a creative mindset, you drive scaled user and revenue growth by identifying, validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs).

As part of the North America Growth Team, you will work deeply across Canva’s Free, Pro, Business, Education and Print SKUs. Partnering closely with Creative Strategists and Directors, NAMER Marketing, Growth, Brand, Product Marketing and Data, you will run high-velocity experiments, shape breakthrough campaigns, and scale growth plays into long-term strategic bets that drive Canva’s success in the US, Canada, and Australia.