Manager, Performance Marketing (1 year contract)
Viral Nation · United States · 5 days ago
RemoteRemoteMarketingContract
What You'll Do Here
- Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
- Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
- Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
- Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
- Collaborate with Sr. Associates to develop performance driven insights, recommendations.
- Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports.
- Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
- Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
- Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
- Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
- Own final campaign QA and establish QA standards and tracking frameworks across your team.
- Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.
- As needed, support new business pitches and contribute to process improvement and thought leadership.
What You Need To Have
- 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
- Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.
- Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals.
- Strong understanding of attribution, conversion tracking, and measurement frameworks.
- Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
- Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques.
- Excellent client management and communication skills, including presenting to internal and external stakeholders.
- Proficiency in the Google Suite and project management tools (e.g., monday.com).
- Agency or fast-paced, client-facing experience is highly preferred.