Marketing Manager (1 Year Temporary)

About the role

The Marketing Manager at UW-Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University’s brand and drive student recruitment.

Responsibilities

• Lead the planning, development and execution of integrated marketing campaigns that align with UW-Green Bay’s strategic priorities and enrollment goals
• Translate marketing strategy into actionable plans, managing timelines, budgets, resources and project workflows to ensure high-quality, on-time delivery
• Segment and analyze target audiences to identify opportunities, optimize channel mix and continuously improve campaign performance
• Guide creative development across channels (digital, traditional, emerging), ensuring brand alignment and compelling storytelling rooted in UW-Green Bay’s “RISE” identity
• Collaborate across the University to amplify stories of student success, academic innovation and regional impact
• Monitor performance metrics and deliver insights that inform ongoing optimization and future campaign strategy
• Provide direction, coaching and feedback to team members contributing to student recruitment marketing initiatives
• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
• Develops, edits, monitors, and provides feedback on content
• Oversees creative development and project management processes for marketing activities

Requirements

• Bachelor's degree at time of application
• 5 years relevant experience

Preferred Qualifications

• Bachelor's degree in marketing, communications, advertising, public relations or related field
• 5-7 years of experience in integrated marketing, brand management or agency environments
• Experience in higher education or mission-driven organizations is highly valued
• A data-informed mindset with the ability to translate insights into action
• Exceptional project management, communication and collaboration skills
• A passion for higher education and belief in the power of access, opportunity and student success

Skills

Strong strategic thinking paired with hands-on campaign execution across multiple channels

A strong understanding of digital and traditional marketing channels

Excellent project management, communication and collaboration skills

Ability to work independently and as part of a collaborative team

Strong knowledge of branding and brand management

Experience in higher education or mission-driven organizations is highly valued

Benefits

The compensation range for this position is $59,000 - $64,921. The University of Wisconsin-Green Bay offers an excellent benefits package to meet the diverse needs of its employees, including:

• Health insurance options with annual deductibles as low as $250/individual and $500/family
• Dental, vision, and life insurance options
• AD&D and Accident insurance
• Flexible Spending and Health Savings Accounts
• Wisconsin Retirement System (WRS) contributions beginning immediately, with full vesting after 5 years of service
• 403(b) and Deferred Compensation programs
• Paid leave benefits, including 9 legal holidays, 36 hours of personal holiday, and between 96-130 hours of sick leave annually, and paid parental leave
• Vacation accrual based on years of service and employment type

For more details, please review the benefit quick guide linked below.

UW System Employee Benefits Brochure

Pay

This position is compensated at a range of $59,000 - $64,921 per year.

Schedule

This is a full-time Academic Staff appointment with a start date of July 27, 2026 and an end date of July 26, 2027.