Marketing Manager
Mainsail Lodging & Development · Fort Myers, FL · 1 mo ago
MarketingFull-time
About the role
Luminary Hotel & Co. is seeking a dynamic and creative Marketing Manager to lead property-level content creation and on-site marketing support. This role is responsible for crafting engaging organic content, including video, photography, and serving as the on-property source that fuels the corporate marketing team's social media, email, and campaign efforts to drive revenue through room bookings, dining, and events.
Responsibilities
- Capture & Supply Content: Produce compelling on-site videos, photography, and copy, and serve as the corporate team's eyes and ears on property.
- Supply the Real-Time Content: Ensure the real-time content, current details, and guest moments that fuel our social media presence, email newsletters, and marketing across all channels.
- Own Event Accuracy: Be the source of truth for event details across both the hotel's dining and venue calendar and the amphitheater's concert lineup.
- Drive Marketing & Events: Collaborate with Sales, Events, and Food & Beverage teams to develop an engaging events calendar for both the hotel and amphitheater, implement high-impact marketing strategies, and work with partners to amplify our reach.
- Engage & Elevate: Build relationships with corporate teams, third-party partners, and local influencers, ensuring our brand remains at the forefront while continuously supporting marketing efforts with data-driven insights.
Requirements
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field OR a minimum of two years of hospitality marketing experience.
- Proficiency in Adobe Creative Suite, WordPress, Canva, and Microsoft Office.
- Deep understanding of major social media platforms, content trends, and analytics.
- Exceptional written and verbal communication skills.
- Experience in Food & Beverage marketing is a plus.
- Strong knowledge of the Fort Myers market and ability to develop locally relevant marketing campaigns.
- Photography and photo-editing experience preferred.
Qualifications
- Deep understanding of major social media platforms, content trends, and analytics.
- Exceptional written and verbal communication skills.
- Experience in Food & Beverage marketing is a plus.
- Strong knowledge of the Fort Myers market and ability to develop locally relevant marketing campaigns.
- Photography and photo-editing experience preferred.
Skills
- Creative & Strategic: You have a keen eye for storytelling and design, coupled with a strong understanding of data-driven marketing.
- Digitally Savvy: You’re fluent in social media platforms, email marketing, and design tools like Adobe Creative Suite, WordPress, and Canva.
- Passionate About Hospitality: You thrive in creating unforgettable guest experiences and building strong community connections.
- Self-Starter & Multi-Tasker: You take initiative, manage multiple projects effortlessly, and excel in a fast-paced environment.
- Detail-Driven: You catch the small things. Dates, links, and event specifics are correct before they leave your hands, because you know the rest of the marketing chain depends on them.
Benefits
- Paid Time Off
- Medical, Dental & Vision
- 401(k) Retirement Plan
- Mainsail & Marriott Employee Discounts Worldwide
- Career Training & Development Opportunities
- Tuition Reimbursement
- Employee Assistance Program (EAP)
- Free Employee Lunch!