Social Content and Digital Marketing Specialist

Key Accountabilities

• Digital Content Creation & Brand Management
  • Manage and execute the social media content calendar across all Cost.U.Less markets
  • Develop digital content, copywriting, and campaign messaging aligned with brand standards and promotional priorities
  • Support brand consistency across digital platforms, promotional messaging, and customer-facing marketing materials
  • Support execution and optimization of social media paid advertising campaigns
  • Recommend content improvements based on engagement trends and campaign performance
• Loyalty Marketing & Promotional Performance
  • Manage the day-to-day execution of the Cost.U.Less WhatsApp Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications
  • Recommend changes to improve engagement and campaign effectiveness based on performance data
  • Oversee promotional coupon setup, testing, and execution across digital marketing channels
  • Analyze promotional performance, coupon redemption trends, and customer engagement metrics
  • Contribute to promotional post-mortem reporting and provide recommendations for future campaign optimization
• Promotional Advertising Support
  • Review and provide feedback during the proofing and quality control of monthly promotional ads and related marketing materials
  • Flag issues and recommend corrections related to messaging, pricing, or execution
  • Ensure consistency of promotional messaging, pricing accuracy, and brand standards across advertising assets
  • Collaborate with merchants, graphic designers, and marketing leadership to support promotional execution
• Email Marketing & Customer Engagement
  • Develop and deploy email marketing campaigns supporting monthly promotions, loyalty initiatives, seasonal campaigns, and special events
  • Support audience segmentation, targeting, and performance analysis of email campaigns
  • Support growth of customer engagement initiatives across digital channels
  • Recommend improvements based on performance data
• Digital Marketing Strategy & Analytics
  • Contribute to development of new digital marketing initiatives and customer engagement strategies
  • Support KPI tracking, reporting, and analysis for digital marketing campaigns and promotional initiatives
  • Identify opportunities to improve customer reach, engagement, and promotional effectiveness
• Additional Marketing Support
  • Assist with development and distribution of in-store signage, event marketing materials, and special promotional assets as needed

Desired Skills & Experience

• 3–5 years of previous experience in Digital Marketing, Social Media Marketing, Content Creation, or related marketing field required
• Previous experience managing branded social media accounts and executing multi-channel digital marketing campaigns
• Strong understanding of brand standards, promotional messaging, and customer-facing marketing communications
• Experience creating digital content using Canva or similar creative design platforms required
• Experience using social media scheduling and publishing tools preferred (Meltwater preferred but not required)
• Experience with email marketing platforms and campaign deployment required (Tekside or similar email marketing software preferred)
• Understanding of digital marketing analytics, customer engagement metrics, and campaign performance reporting
• Experience supporting promotional campaigns, loyalty marketing programs, or customer engagement initiatives preferred
• Strong copywriting, proofreading, and communication skills required
• Demonstrated ability to manage multiple projects, deadlines, and priorities in a fast-paced retail environment
• Strong organizational skills and exceptional attention to detail required
• Strong collaboration skills with the ability to work cross-functionally with merchants, designers, store teams, and external partners
• Intermediate knowledge of advertising principles, promotional marketing, and retail branding
• Intermediate knowledge of website/e-commerce content management preferred
• Previous video editing, photography, or short-form content creation experience considered an asset
• Proficiency in Microsoft Office required, including intermediate Excel skills
• Ability to adapt quickly in a fast-paced, deadline-driven environment

Working Conditions

• Must be able to sit for long periods of time
• Must be able to work at a computer for the majority of the working day
• Must be able to perform within strict deadlines
• Must be able to clearly and effectively communicate with employees from the C-suite to the store level
• Must be diplomatic, tactful and persuasive in order to reach deadlines
• Must understand basic budgeting principles

Location

Boca Raton, FL

Reports to

Marketing Manager

Note

If an existing employee is selected for a posted position they will be required to remain in that position a minimum of one year prior to applying for other posted positions unless authorized by their current supervisor. New employees to the company must also remain in their position a minimum of one year prior to applying for posted positions unless authorized by their supervisor. This position adheres to the Corporate Job Posting Guidelines. A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however only those selected for an interview will be contacted. #WorkCUL Esta Organización Participa en E-Verify.