Social Media and Content Specialist

Position Overview

Car Keys Express is seeking a Social Media & Content Specialist who doesn’t just manage accounts — you build brand momentum. This is a hands-on, high-visibility role for someone who understands platforms natively, thinks in short-form video, and is excited to consistently appear on camera as the public-facing voice of a fast-growing national brand.

Responsibilities/Deliverables

• Develop and execute organic social media strategy aligned with business goals
• Collaborate on paid social campaigns, contributing creative direction and performance insights
• Own and maintain a multi-month content calendar aligned with broader marketing initiatives
• Identify emerging platform trends and opportunities
• Create and publish content
• Appear on camera, engage with our audience, and continuously refine our brand voice across platforms
• Analyze performance and translate data into actionable content improvements
• Optimize content based on engagement, retention, and growth trends
• Ensure all content aligns with brand, legal, and compliance standards

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience
• 2+ years of experience managing social media for a brand or company
• Proven experience creating high-performing short-form video content
• Strong understanding of platform-specific best practices
• Comfortable and confident appearing on camera regularly
• Strong short-form video instincts (you know how to hook viewers in the first 3 seconds)
• Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
• Familiarity with paid social media advertising platforms (Meta, TikTok, etc.)
• Strategic thinker who balances creativity with performance metrics
• Self-starter with strong organizational skills
• Able to travel locally to the office, events, and filming locations as needed

Direct Reports

Reports to the Director of Marketing and Communications

Preferred Qualifications

• Experience serving as an on-camera brand personality or spokesperson
• Demonstrated success growing social channels for a consumer-facing brand
• Advanced video editing skills
• Familiarity with AI-assisted content creation tools
• Experience collaborating with performance marketing teams and interpreting campaign data
• Experience working with consumer brands and/or coordinating with external agencies

Benefits

• Competitive salary commensurate with experience
• Opportunity for quarterly performance-based bonuses
• Comprehensive health, dental, and vision insurance plans
• Company-sponsored 401(k) retirement plan with employer match
• Paid vacation and holidays
• Opportunities for professional development and career advancement
• A supportive and inclusive work culture that values creativity, innovation, and collaboration