Social Content and Community Specialist

H/L is looking for an Influencer Community Marketing Specialist to serve as the primary architect and executor of influencer marketing campaigns. This high-impact, individual-contributor role is designed for a “strategic doer” who can translate client goals into high-performing creator partnerships. This is a hybrid role based at the H/L Oakland, CA office with remote flexibility for U.S.-based candidates.

About the role

You will own the entire campaign lifecycle—from data-driven discovery to final performance reporting—ensuring every activation is on-brand, legal, and measurable.

Responsibilities

• Strategy, Discovery & Execution
  • Design and execute influencer strategies across TikTok, Instagram, and YouTube.
  • Handle creator outreach, vetting, and relationship management.
  • Utilize CreatorIQ and Infegy to identify creators aligned with client demographics, ensuring high-quality audiences and brand safety.
  • Lead talent negotiations and develop legal contracts, managing usage rights, exclusivity, and deliverables.
  • Develop creative briefs and guidelines that meet client standards, FTC disclosure requirements, and maintain the influencer’s authentic voice.
• Measurement & Social Integration
  • Use Infegy for audience sentiment analysis and Sprout Social to monitor broader social conversation and engagement trends.
  • Establish KPIs for every campaign and build comprehensive post-campaign reports detailing ROI, Earned Media Value (EMV), and actionable insights.
  • Work with Planning, Account, and Data teams to ensure influencer content includes trackable links, custom codes, and “search-friendly” captions to drive conversion.
• Client & Process Ownership
  • Serve as the lead technical voice in client meetings, presenting creator recommendations and explaining performance data.
  • Act as the power-user for the agency’s tech stack (CreatorIQ, Infegy, Sprout Social), ensuring data organization and database updates.
  • Manage campaign budgets, tracking spend against project profitability targets and ensuring timely creator payments.

Requirements

• 4+ years of experience in influencer marketing or talent management, ideally within an agency environment.
• Proven ability to manage high-volume campaigns (20+ creators simultaneously) from start to finish without daily supervision.
• Advanced hands-on experience with CreatorIQ (discovery/CRM), Infegy (social listening/consumer insights), and Sprout Social (scheduling/analytics).
• Strong negotiation skills with deep understanding of influencer market rates, usage rights, and contract redlining.
• Exceptional presentation skills; able to distill complex social data into clear insights for clients.
• A “zero-mistake” approach to FTC compliance and brand safety guidelines.

Pay

For SF Bay Area / California-based candidates, the salary range for this position is expected to be between $78,000 and $87,000 annually. Actual compensation will be determined based on experience, qualifications, budget considerations, internal pay equity, geographic location, and market data. Compensation for candidates outside of California varies by geographic area.

About H/L Agency

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. Headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis, H/L is united by a drive to pioneer new ways to push clients’ businesses forward and serve the communities we call home.