Social Content Specialist

About the role

This is a hands-on creator role focused on building a live, always-on social presence rooted in real facilities, real users, and real training. You'll support both Life Fitness and Hammer Strength across TikTok, Instagram, YouTube Shorts, and LinkedIn, creating authentic content that connects with our audience.

This role is ideal for someone who prefers creating content over building social calendars, thrives in gyms and events, and enjoys being both behind and in front of the camera. You'll help tell the story of our brands to two key audiences:

• B2B decision makers: gym operators, hospitality leaders, developers, architects, and facility designers
• Fitness enthusiasts: members, trainers, coaches, athletes, and the broader fitness community

Approximately 90% of your work will focus on external audiences, with 10% dedicated to showcasing the people, culture, and community behind Life Fitness and Hammer Strength.

Responsibilities

Create Content That Moves at Social Speed

• Serve as a primary on-camera personality and creative force across our social channels
• Concept, shoot, edit, and publish short-form content from customer facilities, trade shows, events, athlete shoots, and activations
• Spot trends and quickly turn them into authentic, platform-native content

Build Community & Relationships

• Own day-to-day publishing and engagement across social platforms
• Respond to comments, DMs, mentions, and community conversations in an authentic brand voice
• Build relationships with creators, athletes, trainers, customers, partners, and industry influencers

Measure, Learn & Optimize

• Track engagement, audience growth, watch time, and content performance
• Continuously test, learn, and improve content based on audience and platform insights

Requirements

• 2-5 years’ experience creating engaging social content for a brand, agency, media company, or as a creator, along with a portfolio showcasing strong short-form video work
• Demonstrated ability to tell compelling stories through short-form video, with strong editing skills and a track record of driving audience engagement
• Deep understanding of TikTok and other social platforms, including what resonates with audiences and why
• Comfortable both behind and in front of the camera
• Self-motivated, agile, and able to quickly turn ideas into high-quality, published content
• Ability to travel up to 20% domestically, with occasional international travel, to attend customer visits, industry events, trade shows, and brand activations

Schedule

This is a hybrid role based at our Global Headquarters in Rosemont, IL. Team members work remotely on Mondays and Fridays, with in-office collaboration Tuesday through Thursday.

Pay

The salary range for this position, intended for U.S. applicants, is $53,800 - $75,600 annually. This role is categorized as non-exempt and eligible for overtime in accordance with applicable law. The actual salary will vary based on applicant’s education, experience, skills, and abilities and may differ for applicants in other geographic locations.

Benefits

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including:

• 401(k) savings plan with 4% employer match
• Medical, dental, and vision insurance
• Parental, medical, and military leaves of absence
• Paid time off, including 12 paid holidays, paid vacation (starting at 13 days annually), and paid sick leave as provided under state and local laws
• Company-paid short-term disability and optional long-term disability
• Health savings account, health care, and dependent care reimbursement accounts
• Employee and dependent life insurance, supplemental life and AD&D insurance, hospital indemnity
• Identity protection and legal services
• Adoption assistance and tuition assistance
• Commuter benefits and employee discounts
• Employee assistance program with free counseling sessions

Eligibility for benefits is governed by the applicable plan documents and policies.