Social Content Specialist

Key Responsibilities

• Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook
• Design static graphics and edit short-form videos using brand guidelines and current trends
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy
• Support the creation of social toolkits, templates, and creative briefs
• Maintain and engage with audiences across owned social channels using social media management tools (e.g., Sprinklr)
• Respond to key comments and messages in a timely, brand-appropriate manner
• Flag emerging issues, trends, or opportunities to internal teams

Qualifications

• 2+ years of experience in social media content creation
• Experience in community management is a plus
• Strong graphic design and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Deep understanding of social media platforms, trends, and best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent copywriting and communication skills
• Bachelor’s degree in marketing, communications, design, or a related field preferred
• Bilingual in Spanish is a plus

Working Conditions

• Remote work
• Must have reliable internet access
• Occasional evening or weekend work may be required based on content needs or community escalations
• Travel up to 25% may be required for content capture, team collaboration, or event coverage