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Jobs · Marketing · Minnesota

Social Content Specialist

3M · Minnesota, United States · 1 mo ago
Marketing$96k–$117k/yrFull-time

About the role

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The ideal candidate brings hands-on experience creating content for social platforms, including Instagram, LinkedIn, TikTok, YouTube Shorts, along with strong storytelling, video editing, and collaboration skills.

Responsibilities

  • Create social-first content from concept through execution, including storyboarding, shooting, editing, and formatting for platform use
  • Capture and edit engaging content for 3M social channels, particularly TikTok, Instagram, YouTube Shorts, and LinkedIn, using video, stills, audio, and other approved assets
  • Support real-time content capture at events and other priority moments, ensuring timely delivery of assets
  • Produce content that aligns with 3M brand standards, editorial guidance, and platform best practices
  • Ensure required releases and supporting materials are completed and stored appropriately in designated systems
  • Support content planning across integrated teams for priority topics, campaigns, and key moments
  • Monitor social trends and contribute platform-specific recommendations based on trending content, audience behavior, and channel performance insights
  • Social community management and community building to drive positive brand-customer relationship and to maintain the brand’s reputation
  • Monitor for User-Generated Content (UGC) opportunities on social
  • Support development of content concepts from creative briefs, trends, and business needs
  • Collaborate with cross-functional partners to develop content, incorporate feedback, secure approvals and drive integrated execution

Requirements

  • Bachelor's degree or higher in communications, marketing, journalism, media production, or general business (completed and verified prior to start)
  • Two (2) years of experience in social media and content creation in a private, public, government or military environment
  • Additional qualifications that could help you succeed even further in this role include:
    • Strong writing, editing, and storytelling skills, with the ability to adapt content for different audiences and platforms
    • Experience creating engaging social-first content across multiple platforms in a brand, organizational, freelance, or agency setting
    • Understanding of social platform differences (i.e. Instagram vs. LinkedIn vs. TikTok) and platform-specific trends, audience, and content styles
    • Basic proficiency in video and photo capture and editing tools
    • Strong collaboration and interpersonal skills, with the ability to work effectively with team members and cross-functional partners
    • Strong organizational and project-management skills, with the ability to manage multiple assignments and deadlines
    • Understanding of brand, editorial, and platform guidelines

Qualifications

  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Benefits

Supporting Your Well-being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).

Pay & Benefits

The expected compensation range for this position is $95,591 - $116,834, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Pay

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

Equal Opportunity Employer

3M is an equal opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in accordance with applicable laws.

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