Snr. GTM Lead, Twitch Ads, Twitch Ads

About the role

The role is part of the Global Go-To-Market (GTM) team for the Twitch Ads organization within Amazon. This role reports directly to the Director, Global GTM and Brand Safety and plays an intrinsic part in developing the unified go-to-market strategy and strategic execution for advertising solutions across Twitch, propelling us to be the top tier solution in live video advertising.

Key job responsibilities

• Drive the vision for the Twitch Ads value proposition, programs, planning, and packaging solutions to grow our GTM approach and across all Amazon Ads video properties.
• Develop the end-to-end strategy for positioning and planning of Twitch's ad offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon, using customer insights and macro and micro trends.
• Partner with Product, Sponsorships, Ads & Twitch Marketing on Sales and Marketing narratives and lead initiatives for teams to leverage as part of the narrative and story.
• Create the B2B strategy from a global lens and work with each region to bar raise efforts in localizing for their countries.
• Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video.
• Drive sales enablement of both current and new products & capabilities.
• Build and measure customer obsessed content across channels specific to Twitch.
• Execute small advertiser focused events and strategize on booth activations for both 1P and 3P events.
• Deliver scaleable lead generation programs driving new business acquisition utilizing website, blog, and email channels.

About the team

Twitch is one of the more unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and ad customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

Basic Qualifications

• 5+ years of professional or military experience
• 5+ years of developing, negotiating and executing business agreements experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

PREFERRED QUALIFICATIONS

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements
• Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.