SMB Performance Strategist - Reddit

About the role

The SMB Performance Strategist supports the Reddit SMB advertising organization, focusing on improving advertiser performance, uncovering growth opportunities, and increasing adoption of advertising products and best practices.

Responsibilities

• Partner with SMB leadership and Account Managers to improve advertiser performance across high-priority accounts and strategic growth opportunities.
• Manage support requests submitted through a standardized intake process and prioritize work based on revenue impact, business needs, and available capacity.
• Conduct deep performance reviews to identify root causes of account challenges and develop data-driven recommendations that improve advertiser performance.
• Support revenue growth efforts by identifying optimization opportunities, upsell potential, and recovery strategies for underperforming accounts.
• Analyze advertiser performance across the SMB business to identify recurring trends and scalable optimization opportunities.
• Monitor adoption of optimization best practices and recommend actions that improve advertiser outcomes.
• Create and document data-driven recommendations, case studies, best practices, and performance strategies that Account Managers can leverage during advertiser conversations.
• Curate successful optimization and advertiser re-engagement strategies that can be replicated across similar advertiser segments.
• Create and track opportunities resulting from SMB Performance Strategist engagements.
• Apply optimization best practices and recommendations shared by cross-functional teams and strategic partners.
• Share advertiser wins, performance insights, and scalable strategies across the SMB organization.
• Participate in regular reporting cadences to review accounts supported, revenue impact, ARPA growth, churn outcomes, and overall program performance.
• Partner closely with SMB leadership to ensure priorities, resources, and performance initiatives align with evolving business needs.

Requirements

• Bachelor's degree or equivalent professional experience preferred.
• 2+ years of experience in digital advertising, account management, campaign optimization, performance marketing, or a related field.
• Strong analytical and problem-solving skills with the ability to identify trends and translate insights into actionable recommendations.
• Experience reviewing advertiser performance metrics and developing optimization strategies that drive measurable business outcomes.
• Proficiency in Excel, Google Sheets, CRM systems, business intelligence platforms, or other reporting and analytics tools.
• Able to analyze data, identify root causes, and recommend strategic actions that improve performance.
• Excellent verbal and written communication skills with the ability to influence stakeholders across multiple teams.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Able to work independently while collaborating effectively with Account Managers, leadership, and cross-functional partners.
• Experience identifying scalable opportunities and creating best practices that improve overall business performance.
• Passion for optimization, advertiser success, and continuous improvement.

Qualifications

Other applicable criteria.

Benefits

• Structured learning and career development programs
• Mental health program
• Generous Paid Time Off policy
• Paid medical leave
• Child/Dependent Care Reimbursement
• Education reimbursement
• 401(k) match, hardship loan program, and access to a financial wellness advisor
• Comprehensive healthcare coverage including medical, dental, and vision benefits

Pay

N/A

Schedule

Hybrid