SIM-IA Marketing Coordinator

This role oversees the development and implementation of marketing strategies for Simulation in Motion - Iowa (SIM-IA), promoting its services and programs through strategic planning, social media management, event coordination, and outreach initiatives.

About the role

Simulation in Motion-Iowa (SIM-IA) provides clinical simulation education for EMS and other healthcare providers across the state. The program operates three mobile simulation labs staffed with registered nurses, paramedics, and EMTs to deliver state-of-the-art education on high-volume, high-risk, and low-frequency emergencies, improving patient care, clinical outcomes, and provider experiences.

The University of Iowa College of Nursing is a top-ranked, nationally recognized institution preparing nurses for clinical practice, research, and healthcare leadership. With a history dating back to 1898, the college offers comprehensive BSN, MSN, and DNP programs, leveraging advanced simulation labs and a partnership with University of Iowa Health Care.

Responsibilities

• Develop, coordinate, and implement comprehensive marketing strategies in collaboration with the SIM-IA Director and College of Nursing Marketing and Communications (CON MarCom) Director to promote SIM-IA’s services and programs.
• Collaborate with the CON MarCom team to create and execute a social media strategy, managing and growing SIM-IA’s presence on platforms such as Facebook, LinkedIn, and Instagram.
• Ensure marketing plans align with CON initiatives and strategically plan SIM-IA internal and external events.
• Build and maintain relationships with key stakeholders, including donors, sponsors, healthcare providers, educational institutions, and community organizations.
• Represent SIM-IA at professional gatherings and community events, fostering partnerships to support program growth and sustainability.
• Provide support for training events and assist with planned training outreach.
• Travel domestically as needed to represent the SIM-IA program.
• Create and update event-planning process documents, coordinating promotional events, workshops, and conferences to showcase SIM-IA’s offerings.
• Manage all event preparations, follow-ups, and collaboration with community partners for joint events and outreach activities.
• Ensure events are well-publicized to increase attendance by target audiences.
• Manage communication platforms and contact lists for internal and external communication dissemination.
• Collect and maintain stakeholder-specific contact lists.
• Assist with editing and formatting slide presentations to enhance visual interest and accessibility.
• Communicate regularly with the SIM-IA team regarding events, marketing plans, retreats, and other initiatives.
• Handle venue selection, food/supply ordering, participant invites, set-up, clean-up, hotel/travel reservations, attendee tracking, AV equipment, and budget management for events.
• Archive event information and update the master communication calendar.
• Understand customer needs and pain points, monitoring and analyzing market trends to adjust strategies as needed.
• Track and report on the effectiveness of marketing campaigns and initiatives using analytics tools to measure engagement and identify areas for improvement.
• Prepare regular reports for the SIM-IA leadership team on marketing performance.
• Utilize Google Analytics and other evaluation tools to assess the efficiency of SIM-IA webpages and identify alternative reliable resources for research.
• Develop customer-focused narratives for various audience segments and contribute to message development and implementation tactics.
• Schedule and publish regular social media posts to keep followers informed and engaged.
• Prepare event scripts and collaborate with college and university partners to meet communication deadlines.
• Define mechanisms for gathering impact stories and testimonials for promotional use.
• Collaborate with the CON MarCom team to develop content for marketing collateral, including brochures, newsletters, digital materials, and impact story/testimonial videos.
• Work within the CON MarCom project request process and oversee SIM-IA marketing material development.
• Develop key messaging and create engaging content and graphics for social media platforms and email campaigns.
• Stay abreast of Iowa branding policies and ensure brand consistency across all materials, including brochures, social media, displays, and the website.
• Maintain and recommend promotional merchandise (SWAG) for the SIM-IA program.

Requirements

• Bachelor’s degree in public relations, communications, marketing, English, journalism, or a related field, or an equivalent combination of education and experience.
• At least 3 years of professional experience in marketing, public relations, or a similar role.
• Demonstrated experience in strategic marketing planning and event planning.
• Strong interpersonal skills, with the ability to provide excellent customer service and maintain working relationships.
• Ability to remain adaptable and composed while managing shifting deadlines and travel requirements.
• Solutions-oriented with the ability to produce high-quality work under deadline while maintaining a positive attitude.
• Demonstrated ability with social media platforms and marketing tools.
• Ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
• Demonstrated ability to work both independently and as a team member to accomplish goals.
• Working knowledge of tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools.
• Strong written and verbal communication skills, with the ability to effectively transmit, receive, and interpret ideas, information, and needs.
• Keen attention to detail and accuracy, with strong organizational skills.
• Ability to establish priorities, meet deadlines, and solve problems independently and creatively.
• Ability to travel occasionally, including weekends, to SIM-IA trainings, regional meetings, conferences, etc.
• Ability to lift, push, or pull 40 pounds occasionally and frequent 15-pound lift/push/pull in related tasks; use of assistive equipment to move heavy materials.
• Valid Driver’s License and the ability to meet and maintain University Fleet Safety Standards.

Qualifications

• Project management experience.
• Related experience in web strategy and/or web content management.
• Experience in healthcare or educational marketing.
• Working knowledge of Asana project management system.
• Familiarity with content management systems (CMS) and email marketing platforms.
• Knowledge of graphic design software (e.g., Adobe Creative Suite).
• Knowledge of the University of Iowa policies, procedures, and regulations.
• Experience with AP style.
• Prior experience working in an academic or higher education environment.

Benefits

• Regular salaried position with a fringe benefit package including paid vacation and sick leave.
• Health, dental, life, and disability insurance options with generous employer contributions into retirement plans.
• 24/7 support services, well-being resources, and access to UI Health Care specialists.
• Professional growth opportunities through advanced training, leadership development, and tuition assistance.

Iowa City offers a high quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation opportunities.