SFDC Marketing Cloud Developer

About the role

This position is open to U.S. Citizens and U.S. Lawful Permanent Residents (Green Card holders) and is based in the USA, with the option to work 100% remotely within the USA. The end client belongs to the Healthcare Payer domain, specializing in health insurance services, claims, member management, and healthcare benefits administration.

Responsibilities

• Design, develop, and implement solutions in Salesforce Marketing Cloud
• Build and manage multichannel campaigns using Email Studio, Journey Builder, Automation Studio, and MobileConnect
• Implement and manage real-time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
• Configure user tracking, events, and data models including user profiles, product/content catalogs, and behavioral and interaction data
• Develop and deploy web personalization experiences such as popups, banners, and recommendations
• Configure and manage Web SDK and sitemap configuration
• Create dynamic and personalized email content using AMPscript and SSJS (ServerSide JavaScript)
• Design and optimize data models using Data Extensions
• Build audience segments and targeting rules
• Manage triggered and transactional messaging
• Perform A/B testing and campaign optimization using performance insights
• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
• Ensure accurate data capture, identity resolution, and customer profile consistency

Requirements

• Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
• Experience with Marketing Cloud Connect and CRMSFMC data synchronization
• Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
• Basic understanding of Salesforce data models, roles, profiles, and permissions

Skills

• Hands-on experience with Salesforce Marketing Cloud
• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
• Experience with data modeling, segmentation, and automation
• Knowledge of APIs and system integrations
• Understanding of event-based tracking and personalization concepts

Benefits

Danta offers a compensation package to all W2 employees that is competitive in the industry, consisting of competitive pay, the option to elect healthcare insurance (Dental, Medical, Vision), Major holidays, and Paid sick leave as per state law.