SFDC Marketing cloud

About the Role

Design, develop, and implement solutions in Salesforce Marketing Cloud, focusing on real-time personalization using Marketing Cloud Personalization (Interaction Studio). Build and manage multi-channel campaigns and configure user tracking, events, and data models to deliver dynamic, personalized experiences.

Responsibilities

• Implement and manage real-time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio).
• Configure user tracking, events, and data models, including:
  • User profiles
  • Product/content catalogs
  • Behavioral and interaction data
• Develop and deploy web personalization experiences such as pop-ups, banners, and recommendations.
• Configure and manage Web SDK and sitemap configuration.
• Create dynamic and personalized email content using AMPscript and SSJS (Server-Side JavaScript).
• Design and optimize data models using Data Extensions.
• Build audience segments and targeting rules.
• Manage triggered and transactional messaging.
• Perform A/B testing and campaign optimization using performance insights.
• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices.
• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs.
• Ensure accurate data capture, identity resolution, and customer profile consistency.
• Build and manage multi-channel campaigns using:
  • Email Studio
  • Journey Builder
  • Automation Studio
  • MobileConnect
• Engage with customers and business stakeholders to understand requirements and translate business objectives into scalable Salesforce solutions.
• Work closely with marketing, sales, and technical teams to ensure successful delivery.
• Provide implementation guidance and recommend best practices.

Requirements

• Hands-on experience with Salesforce Marketing Cloud.
• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, and Email Studio.
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS.
• Experience with data modeling, segmentation, and automation.
• Knowledge of APIs and system integrations.
• Understanding of event-based tracking and personalization concepts.

Salesforce CRM Knowledge

• Good understanding of the Salesforce ecosystem and its integration with Marketing Cloud.
• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns.
• Experience with Marketing Cloud Connect and CRM-SFMC data synchronization.
• Ability to align marketing journeys with lead management, nurturing, and handoff to the sales team.
• Basic understanding of Salesforce data models, roles, profiles, and permissions.
• Nice-to-have knowledge of LWC, Apex Triggers, Batch classes, and SOQL.