Salesforce Marketing Cloud Developer

About the role

The successful candidate will be responsible for developing and maintaining robust marketing campaigns using Salesforce Marketing Cloud.

Responsibilities

• Develop and manage customer journeys across various channels including email, mobile, and web.
• Create and optimize automated workflows and email campaigns using SFMC tools.
• Design and implement AMPscript, SSJS, and HTML/CSS/JavaScript to enhance dynamic content on CloudPages.
• Set up and maintain Marketing Cloud Connect for seamless data synchronization between Sales and Service Clouds.
• Configure and manage preference centers and consent management systems for different opt-in categories.
• Analyze campaign performance using Intelligence Reports and native dashboards, and track journey goals.
• Implement REST and SOAP API integrations for real-time and event-triggered communications.
• Work with third-party SMS vendors to ensure effective SMS delivery and compliance.
• Collaborate with cross-functional teams to understand business needs and translate them into effective marketing strategies.

Requirements

• Strong understanding of healthcare payer domain and Medicare marketing processes.
• Experience with Einstein for Marketing Cloud features such as Send Time Optimization and Engagement Scoring.
• Knowledge of Salesforce Data Cloud for advanced segmentation and identity resolution.
• Experience with Google Analytics for comprehensive campaign insights.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Proven track record of delivering high-quality marketing campaigns.
• Excellent problem-solving skills and ability to work independently and collaboratively.

Skills

• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder).
• Strong SQL skills for audience segmentation and data manipulation.
• Proficiency in AMPscript, SSJS, and HTML/CSS/JavaScript for dynamic content development.
• Experience with REST and SOAP API integrations for real-time and event-triggered communications.
• Knowledge of Marketing Cloud Connect setup and administration.
• Experience with preference centers and consent management systems.
• Ability to set up and manage Einstein for Marketing Cloud features.
• Understanding of healthcare payer domain and Medicare marketing processes.
• Experience with third-party SMS vendor integrations.
• Knowledge of Google Analytics for campaign insights.

Benefits

• Competitive salary range of $90,000–$120,000/year.
• Flexible remote work arrangement.
• Opportunities for professional growth and learning.

Pay

• $90,000–$120,000/year

Schedule

• Long-term contract position.