Developer, Salesforce Marketing Cloud

Essential Functions & Responsibilities

• Hands on technical architect
• Develop, configure, and maintain SFMC journeys, automations, and personalized campaign assets
• Create advanced segmentation, data extensions, and SQL-driven processes for efficient audience targeting
• Create drag and drop templates based on email best practices
• Implement AMPScript and server-side scripting for dynamic content and enhanced campaign functionality
• Troubleshoot and resolve technical issues across SFMC components
• Partner with marketing stakeholders to translate business needs into technical requirements and deliver reliable solutions
• Support API integrations to enable data sync, event triggers, and real-time personalization
• End-to-end ownership of data flows into SFMC including CRM and other platform integrations. Ensure data accuracy, deliverability, governance, and platform best practices
• Partner with an external vendor to divide responsibilities as needed and drive results. Intent to reduce vendor dependency through internal ownership
• Provide support for reporting and data analysis

Qualifications

• 3-5 years of hands-on experience with Salesforce Marketing Cloud
• Experience with Data360 (DataCloud) and MCE Next
• Experience with Agentforce
• Proficiency with key SFMC components such as Automation Studio, Email Studio, Journey Builder, Interaction Studio (Personalization), Contact Builder, and Data Extensions
• Experience writing SQL queries and AMPScript for personalization and automation
• Familiarity with API integrations between SFMC and external systems
• Salesforce certifications (e.g., Marketing Cloud Email Specialist, Developer) are required
• Experience partnering with marketing teams or supporting marketing operations preferred
• Ability to manage multiple projects and timelines
• Goal-oriented, proactive, self-starter with the ability to manage tight deadlines
• A bachelor’s degree is preferred