SEO Strategist (Remote US) - Future Opening
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include if posting has real specific content.
We have "About The Role" section after company description. So we can put that content under About the role
. Then "What You'll Do" is responsibilities. So Responsibilities
with list items.
Then "What You'll Bring" includes qualifications/skills. Could split into Requirements, Qualifications, Skills. But we need to decide based on content. The posting lists: "A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building", "Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics", "Strong Communication skills: comfortable client facing and owning relationships with key stakeholders", "Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools", "Proven organisational, project, and time management skills", "Genuine enthusiasm for digital marketing, SEO and Content", "Must have agency experience", "Must have B2B tech and/or SaaS experience", "Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations."
Also there is "Goals NSM Attainment: 100% MRR Retainment: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals - ..." This seems like performance expectations maybe part of responsibilities or qualifications? Could be part of Responsibilities? Might be considered part of "What You'll Do"? It's under "Goals". Could be part of Responsibilities (goal attainment). We'll include under Responsibilities as bullet points.
Then "What We Offer" includes compensation, benefits, etc. So we need Benefits, Pay sections. Pay: "Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography." That's pay info. Benefits: list medical, dental, vision, disability, life insurance, 100% employer-paid plan for you and 50% employer contribution for dependents, mental health access, Headspace, Gympass, unlimited PTO, paid company holidays, birthday off, end of year recharge, paid parental leave, traditional and Roth 401(k) with 3% company match, annual bonus based on tenure, annual anniversary trip.
Schedule: remote-first, ability to work from home office, global opportunities, must have work authorization, operate 100% virtually, collaborate via Zoom/Slack, required laptop, etc. So we can put Schedule section.
We must not include sections with filler like "commensurate with experience" is okay as it's actual content. But we must not create Pay/Schedule/Benefits sections unless posting actually states them. It does.
We must not include boilerplate like EEO etc. Remove that.
We must not include duplicated lines.
We must not include application instructions.
We must not include cookie/navigation/legal etc.
We must preserve all substantive info.
Now produce HTML fragment: only sections with headings and content.
Structure: About the role
... company description and role description? Actually About the role should include the description from "About The Role" heading: "The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO." We could also include the earlier company description? Might be considered part of About the role? But the instruction says About the role section heading; we can put the role description there. The earlier company description could be omitted or could be considered part of About the role? It's about the company, not the role. Might be considered extraneous but not prohibited. However we should preserve all substantive information; the company description is substantive about the employer. Could we put it under About the role? Might be okay. But the heading is About the role, not About the company. Might be better to include it as a paragraph under About the role? The instruction didn't forbid extra info. But to be safe, we could include it as part of About the role (makes sense). However the role description already mentions the role; we could prepend company overview. Alternatively we could create a separate section like "About the company" but not allowed headings list. So we incorporate into About the role. Thus About the role paragraph: combine company overview and role specifics. Now Responsibilities: list bullet points from "What You'll Do" and Goals. We need to extract each duty. Let's parse "What You'll Do" section: Strategic Excellence and Best Practices: - Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. - The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices - Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. - Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. - Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. - In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Content Production - Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. - Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting - All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). - Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. - Use of the project management tool Asana is required. - This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. - In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client - Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. - Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. - Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. - When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings - When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. - Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence: - Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables - Monthly reports - Quarterly reports - 2 Bi-Annual business review presentation Then Goals section: "Goals NSM Attainment: 100% MRR Retainment: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals -Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.Examples of this include:Growing into another service line such as SEO or Paid MediaGrowing within their current service line such as increasing content, SEO, or Paid Media budgetsReferrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.Example of moments to ask for a referral:Point of contact starts a new jobClient leaves a 5 CSAT score" We can incorporate these as bullet points under Responsibilities. Now Requirements/Qualifications/Skills: We need to decide how to split. The posting has "What You'll Bring" which includes many items. Could treat as Requirements (must-haves) and Skills (tools). But we have headings: Requirements, Qualifications, Skills. We need to include only if posting has real specific content for each. We could map: - Requirements: "Must have agency experience", "Must have B2B tech and/or SaaS experience", "Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations." maybe also "Proven organisational, project, and time management skills" could be skill. - Qualifications: "A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building", "Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics", "Strong Communication skills: comfortable client facing and owning relationships with key stakeholders", "Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools", "Genuine enthusiasm for digital marketing, SEO and Content" - Skills: maybe the tools list again? But we already used tools in Qualifications. Could separate: Skills: "Proficient in Asana", "Proficient in Slack", "Proficient in Zoom", "Proficient in laptop usage". But that seems redundant. Better to follow typical pattern: Requirements = mandatory experience/education; Qualifications = preferred; Skills = specific abilities. However we have limited guidance. Given the instruction: "Prefer a few substantive sections over many thin ones." So we might combine Requirements and Qualifications into one section? But we have headings list; we can choose to include only those sections that have substantive content. We could include Requirements (with must-haves) and Skills (with tools and abilities). Qualifications maybe not needed if we cover in Requirements/Skills. But we must not invent sections; we can omit Qualifications if we feel it's not distinct. Let's decide: We'll include: