Jobs · Sales

SEO Strategist (Remote US) - Future Opening

Directive · Orlando, FL · 1 mo ago
RemoteRemoteSales$75k–$95k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities (What You'll Do), Requirements/Qualifications/Skills (What You'll Bring), Benefits, Pay, Schedule? The posting includes compensation range, benefits list, work environment (remote-first). We need to include sections only if real specific content. Pay: they have "Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography." That's specific enough to include Pay section. Schedule: they mention remote-first, ability to work from home office, unlimited PTO etc. Not a specific schedule like full-time/part-time. Could include Work Environment maybe but not required headings list includes Schedule. Since no explicit schedule (e.g., full-time, hours), we might omit Schedule. Benefits: they have list of benefits. So include Benefits section. We need headings:

About the role

,

Responsibilities

(or maybe "What You'll Do" maps to Responsibilities),

Requirements

(or Qualifications/Skills). Could combine Requirements, Qualifications, Skills into one section? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can include multiple if content exists. We have content for Requirements (proven track record etc.), Qualifications (maybe same), Skills (tools). Could split but better to avoid thin sections. Prefer few substantive sections. Could combine Requirements, Qualifications, Skills into one

Requirements

with list. Or we could have separate but risk thin. I'll combine into Requirements. Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate. We need to preserve all substantive information. Must not invent or summarize away detail. Must not include filler like "commensurate with experience" is okay as it's actual content. But we should not include placeholder like "commensurate with experience" if it's just filler? It's actual statement. It's okay. We need to extract About the role paragraph: "The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO." We'll put that in

. Responsibilities: need to capture all bullet points from "What You'll Do". It's long prose with many sentences. We need to convert to

  • for any list of duties/requirements/benefits. The text is not explicitly bulleted but contains many distinct duties. We could break into logical items. However instruction: Use
    • for any list of duties/requirements/benefits. If the original is not a list, we could still treat as list? Might be safer to keep as

      for prose, but they said use

      • for any list of duties/requirements/benefits. The responsibilities section is essentially a list of duties; we can convert each sentence or clause into
      • . Must preserve all substantive information; not invent or summarize away detail. We need to be careful not to lose nuance. We could keep as

        but risk not following instruction. The instruction: "Use

        • for any list of duties/requirements/benefits, and

          for prose." So if we have duties, we should use list. The responsibilities section is a list of duties; we can parse into items. Let's extract duties from the text: Strategic Excellence and Best Practices: - Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. - The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices. - Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. - Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. - Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. - In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Content Production - Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. - Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting - All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). - Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. - Use of the project management tool Asana is required. - This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. - In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client - Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. - Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. - Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. - When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings. - When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. - Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence: - Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables - Monthly reports - Quarterly reports - 2 Bi-Annual business review presentation That's a lot. We'll need to output as

          • items. Could nest sublists? Probably okay but keep simple: each duty as
          • . Might be long but okay. Requirements (What You'll Bring): List: - A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building - Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics - Strong Communication skills: comfortable client facing and owning relationships with key stakeholders - Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools - Proven organisational, project, and time management skills - Genuine enthusiasm for digital marketing, SEO and Content - Must have agency experience - Must have B2B tech and/or SaaS experience - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. Also Goals NSM Attainment etc? Those are performance expectations maybe part of responsibilities? They are under "Goals". Could be part of Responsibilities or separate? Might be considered responsibilities. But we already have many. Could include as part of Responsibilities. However we could also add a separate section "Goals" but not in allowed headings list? Not listed. So we incorporate into Responsibilities. Benefits list: - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents - Benefits To Support The Whole Person - Mental - Access to certified therapists through Spring Health, membership to Headspace - Physical - Gympass - Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - Financial - Traditional and Roth 401(k) with a 3% company match - Bonus - Annual bonus based on tenure, which scales in total amount over time - Annual Anniversary Trip with peers and executive leadership for fun and entertainment! We need to preserve all. Could flatten into list items. Pay: "Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography." We'll put that in

            under Pay section. Schedule: none. Now produce HTML fragment. We must not include markdown fences. Just raw HTML. Let's craft. We'll start with

            About the role

            ...

            Then

            Responsibilities

              with many
            • . Ensure we don't lose any detail. We need to be careful to not duplicate content inadvertently. Let's write responsibilities items as concise but preserve meaning. I'll create items: - Create custom strategies and implement best practices to achieve NSMs. - Use project phase as foundation for initial client strategy, then optimize and revise strategies over client lifetime using overall marketing goals, current/ongoing campaigns, historical performance, adhering to Directive best practices. - Collaborate with Associate Director (AsD) when roadblocks impact strategy and goal attainment. - Craft creative briefs and compelling content campaigns focused on ideation from competitor and audience insights. - Apply best practices (including LTV:CAC modeling, Customer Generation, Share of SERP, Content Production) to position clients to exceed goals. - Set client goals using data from Google Analytics, CRM, SEMRush, Ahrefs; have goals reviewed and approved by AsD in meeting; obtain AsD approval before presenting to client. - Ensure planned strategy execution via project management; use Asana required; delegate tasks to Specialists, clients; track timely completion; partner with Project Managers where present to create, assign, meet due dates, communicate to client. - Work with content writers and designers to deliver content campaigns on time, ensuring quality meets client standards. - Serve as main client‑team interface; build relationships beyond deliverables, understand clients’ human context, act as best consultant. - Proactively communicate with clients and internal leadership regularly: - Share timeline expectations, deliverable progress, NSM progress via Slack and other channels on a regular cadence (not only bi‑weekly). - Report roadblocks, account‑growth opportunities, and account changes (strategy shifts, marketing changes, point‑of‑contact changes, etc.) to internal leadership. - Report strategy progress and impact on cadence

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