SEO Strategist (Remote US) - Future Opening

About the role

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Responsibilities

• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs.
  • Use project phase as a foundational moment for building the initial client strategy, but also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.
  • Work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
  • Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals.
• Data-Driven Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
  • All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
• Project Management: Strategists are responsible for ensuring that their planned strategy is executed.
  • Use of the project management tool Asana is required.
  • This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
  • Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
• Internal and External Communication: Strategists are the main interface between our clients and our team.
  • Build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business.
  • Proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
  • Communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings.
  • When proactively communicating with internal leadership, this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts.
• Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy.
  • In support of this pillar, strategists are expected to report on the following cadence:
    • Bi-weekly meetings with the client (reporting on NSM progress and ongoing deliverables)
    • Monthly reports
    • Quarterly reports
    • 2 Bi-Annual business review presentations

Qualifications

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
• Strong Analytical Insight: Ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong Communication Skills: Comfortable client facing and owning relationships with key stakeholders.
• Strong Familiarity with Industry Tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
• Proven Organizational, Project, and Time Management Skills.
• Genuine Enthusiasm for Digital Marketing, SEO, and Content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
• Goals NSM Attainment: 100%
• MRR Retention: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals: Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
• Examples of moments to ask for a referral: Point of contact starts a new job, Client leaves a 5 CSAT score.

What You'll Bring

• Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.
• Benefits To Support The Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace; Physical - Gympass; Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave; Financial - Traditional and Roth 401(k) with a 3% company match; Bonus - Annual bonus based on tenure, which scales in total amount over time; Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
• Work Environment Requirements: As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.