SEO Strategist (Remote US) - Future Opening

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!!

About the role

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. (Note: internally, this role is titled Account Strategist, Content & SEO.)

Responsibilities

• Strategic Excellence and Best Practices: create custom strategies and implement best practices to achieve NSMs; use project phase, client marketing goals, ongoing campaigns, historical performance to optimize strategies; adhere to Directive best practices including LTV:CAC modeling, Customer Generation, Share of SERP, Content Production, Goal Setting.
• Goal Setting: use data (Google Analytics, CRM, SEMRush, Ahrefs) to set goals for clients; goals reviewed and approved by Associate Director (AsD) before presentation.
• Project Management: ensure planned strategy is executed; use Asana to delegate tasks to Specialists, clients, and ensure timely completion; partner with Project Managers where present; coordinate with content writers and designers for timely, quality content campaigns.
• Internal and External Communication: act as main interface between clients and team; build relationships beyond deliverables; proactively communicate timeline expectations, goal progress, roadblocks, opportunities for account growth, changes via Slack; send deliverables on regular cadence.
• Reporting: report progress bi‑weekly (NSM progress and deliverables), monthly, quarterly, and bi‑annual business review presentations.
• Performance Goals: achieve NSM Attainment 100%, MRR Retainment 96%, CSAT > 4.2, actively pursue upsells/cross‑sells/referrals (e.g., when a client’s point of contact starts a new job or leaves a 5‑CSAT score).

Requirements

• Proven track record implementing SEO principles and content strategy: keyword research, on‑page optimization