SEO Strategist (Remote US) - Future Opening
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section only when posting has real, specific content for it. So we need sections: About the role (the paragraph after "About The Role"), Responsibilities (You'll Do), Requirements (You'll Bring) maybe combine Requirements and Qualifications? They have "What You'll Bring" which includes qualifications. Could also have Skills separate but we can put under Requirements. Benefits: they have "What We Offer" with compensation and benefits. Pay: they gave salary range; we could put Pay section separate. But they also have compensation in What We Offer. The instruction: prefer a few substantive sections over many thin ones. Could combine Pay and Benefits into one Benefits section? But they said include Pay section only if posting actually states them. It does state salary range. So we could have Pay section with that range. Benefits section with other benefits. Schedule: not stated, so omit. We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO etc. Also remove duplicated lines. Need to preserve all substantive information. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. About The Role paragraph: "The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO." We'll put that in
. Responsibilities: "What You'll Do" section includes many bullet-like paragraphs. We need to turn into
- for any list of duties/requirements/benefits. The text is dense; we can break into logical items. But we must preserve ALL substantive information; not invent or summarize away detail. So we need to keep the details but can format as list items each covering a duty. However we must not lose any detail. Could create list items each representing a bullet from the text. Let's parse.
Under "What You'll Do" there are headings: Strategic Excellence and Best Practices, Project Management, Internal and External Communication, Reporting. Under each there are sentences.
We could create list items for each duty, but need to keep all details. Might be okay to have multiple
inside each
- ? The instruction: Use
- for any list of duties/requirements/benefits, and
for prose. So for duties we should use
- . Inside each
- we can have
if needed? Probably just plain text. We'll break down: Strategic Excellence and Best Practices: - Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. - The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices. - Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. - Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. - Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: - LTV:CAC modeling - Customer Generation - Share of SERP - Content Production - Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. - Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting - All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). Project Management: - Strategists are responsible for ensuring that their planned strategy is executed. - Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. - Use of the project management tool Asana is required. - This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. - In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client. - Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. Internal and External Communication: - Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. - Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings. When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. Reporting: - Strategists are expected to regularly report to clients the progress and impact of their strategy. - In support of this pilar strategists are expected to report on the following cadence: - Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables - Monthly reports - Quarterly reports - 2 Bi-Annual business review presentation Now Requirements/Qualifications: "What You'll Bring" list: - A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building - Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics - Strong Communication skills: comfortable client facing and owning relationships with key stakeholders - Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools - Proven organisational, project, and time management skills - Genuine enthusiasm for digital marketing, SEO and Content - Must have agency experience - Must have B2B tech and/or SaaS experience - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. Also there is "Goals NSM Attainment: 100% MRR Retainment: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals -Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive." This seems like performance expectations; could be part of Responsibilities or maybe a separate section like Goals. But we can include under Responsibilities as part of expectations. However the instruction: include a section only when posting has real, specific content for it. This is specific content; we could create a section "Goals" maybe. But they didn't list Goals as example heading but we could use "Goals". However they gave examples of headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They didn't list Goals but we could still include if we think it's substantive. Safer to include under Responsibilities as part of duties. Now Benefits: "What We Offer" includes: - Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography. - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents - Benefits To Support The Whole Person 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment! We need to separate Pay and Benefits. Pay: base salary range. Benefits: rest. Work Environment Requirements: remote-first, ability to work from home office, global opportunities, need work authorization, must operate laptop, etc. This could be under Requirements or a separate section like "Work Environment". Not in given headings but could be part of Requirements. We'll include under Requirements as additional bullet. We must not include boilerplate like EEO etc. Now produce HTML:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
- ... ...
Pay
Competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.
We should not repeat compensation in Benefits. Now ensure we preserve all substantive info from Benefits: medical/dental/vision/disability/life insurance, 100% employer-paid for you, 50% for dependents, mental health access, Headspace membership, Gympass, unlimited PTO (2-week minimum), paid company holidays, birthday off, end of year recharge, paid parental leave, traditional/Roth 401(k) with 3% match, annual bonus based on tenure scaling, annual anniversary trip. Also note the "Benefits To Support The Whole Person" heading; we can just list items. Now ensure we didn't miss any details from Responsibilities: we need to include all bullet points we extracted. Let's list them as separate - items. I'll craft list items: Strategic Excellence and Best Practices: - Creating custom strategies and implementing best practices to achieve NSMs. - Using project phase as foundation for initial client strategy, also using overall marketing goals, current/ongoing campaigns, historical performance to optimize/revise strategies over client lifetime while adhering to Directive best practices. - Working closely with Associate Director (AsD) when roadblocks impact strategy and goal attainment. - Crafting creative briefs and compelling content campaigns with ideation based on competitor and audience insights. - Using best practices to inform strategies to ensure clients exceed goals, specifically LTV:C
- for any list of duties/requirements/benefits, and