SEO Strategist (Remote US) - Future Opening

We need to output HTML fragment with sections: About the role, Responsibilities (You'll Do), Requirements (You'll Bring), Benefits, Pay, Schedule? Pay is present: "Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography." That's pay info, but it's "commensurate with experience and geography" which is vague but still a range. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Pay is stated: a range $75k-95k. So we can include Pay section with that range. Benefits: there is a Benefits section with many items. So include Benefits. Schedule: not mentioned explicitly; remote-first, work from home, but no schedule like full-time etc. Not given, so omit Schedule. We need headings:

for section headings: About the role, Responsibilities, Requirements, Qualifications?, Skills?, Benefits, Pay, Schedule. We have content for About the role (the paragraph before About The Role). Responsibilities: "What You'll Do" section. Requirements: "What You'll Bring". Also there is "Goals NSM Attainment..." maybe could be part of Responsibilities? But we can keep as part of Responsibilities or maybe as separate "Goals"? Not required. We'll keep as part of Responsibilities. We need to use

• for any list of duties/requirements/benefits. So we need to convert lists into
  • . The responsibilities section contains many paragraphs; we can break into bullet points where appropriate. The posting has bullet-like sentences separated by line breaks. We'll parse and create
    • for each distinct duty. Similarly for Requirements: list of items. Benefits: list of items. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can reformat. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is EEO statement etc; we must remove that. Also "Additional Information" about People First etc is EEO; remove. Also remove "If you require reasonable accommodations..." etc. Also remove "Work Environment Requirements" maybe we keep as part of Requirements? It's about remote work etc. Might be considered Requirements? It's about work environment. Could be a separate section but we don't have heading for Work Environment; we could incorporate into Requirements or maybe as a separate "Work Environment" but not in allowed headings list. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to those. Work environment could go under Requirements or maybe Skills? Probably Requirements. We need to ensure we don't repeat job title as heading. We must output only HTML fragment. Let's extract content. First, introductory paragraph before About The Role: "Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!!" That's the "About the role" content? Actually the heading "About The Role" follows after that. So the section "About the role" should contain that introductory paragraph? Usually "About the role" would be description of role, but the intro is about company. However instruction: use

      for section headings (e.g. About the role, Responsibilities...). So we need a section About the role with content that describes the role. The posting has "About The Role" heading then a paragraph describing the role: "The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO." Thus the introductory company description might be considered not part of About the role but could be omitted? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that company description somewhere. Where to put? Could be part of About the role (makes sense as overview). Or we could create a separate section like "About the company" but not allowed headings. So we put it in About the role section. Thus About the role section will contain both company overview and role description. Now Responsibilities: "What You'll Do" section. We'll extract bullet points. Let's copy the text: "What You'll Do Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practicesStrategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:LTV:CAC modelingCustomer GenerationShare of SERPContent ProductionGoal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reportingAll Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.Use of the project management tool Asana is required.This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the clientStrategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetingsWhen proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:Bi-weekly meetings with the clientNote in these meetings strategists are expected to report on NSM progress and ongoing deliverablesMonthly reportsQuarterly reports2 Bi-Annual business review presentation" We need to split into sensible bullet points. Let's identify distinct responsibilities: - Creating custom strategies and implementing best practices to achieve NSMs. - Using project phase as foundation for initial client strategy, optimizing/revising using client goals, campaigns, historical performance. - Working closely with Associate Director (AsD) when roadblocks arise. - Crafting creative briefs and compelling content campaigns based on competitor and audience insights. - Applying best practices: LTV:CAC modeling, Customer Generation, Share of SERP, Content Production. - Goal Setting: using data (Google Analytics, CRM, SEMRush, Ahrefs) to set goals, reviewed/approved by AsD. - Project Management: ensuring strategy execution, using Asana, delegating tasks, coordinating with PMs, ensuring timely completion, working with writers/designers for content campaigns and quality. - Internal and External Communication: building client relationships, proactive communication with clients (timeline, progress, Slack) and internal leadership (roadblocks, growth opportunities, changes). - Reporting: bi-weekly meetings (NSM progress, deliverables), monthly reports, quarterly reports, 2 Bi-Annual business review presentations. We'll make bullet list. Now Requirements: "What You'll Bring" section. Text: "What You'll Bring A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link buildingAnalytical insight: ability to analyse website traffic and SEO metrics using tools like Google AnalyticsStrong Communication skills: comfortable client facing and owning relationships with key stakeholdersStrong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling toolsProven organisational, project, and time management skillsGenuine enthusiasm for digital marketing, SEO and ContentMust have agency experienceMust have B2B tech and/or SaaS experienceDriven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations." Also there is "Goals NSM Attainment: 100% MRR Retainment: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals -Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.Examples of this include:Growing into another service line such as SEO or Paid MediaGrowing within their current service line such as increasing content, SEO, or Paid Media budgetsReferrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.Example of moments to ask for a referral:Point of contact starts a new jobClient leaves a 5 CSAT score"