SEO Strategist (Remote US) - Future Opening

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. First, we have a description about Directive Consulting (company overview). That could be "About the role"? Actually "About The Role" heading appears later. The earlier paragraphs are company overview; we might include as "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. We need to preserve all substantive information, remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions). Also remove "If you require reasonable accommodations..."? That's EEO/accommodation; likely remove. Also remove "At Directive, one of our core values is People First..." EEO boilerplate; remove. We need to include sections only when posting has real specific content. Let's extract content: Company overview: "Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!!" That's more like company intro; could be placed under "About the role"? Actually "About The Role" heading appears later. The company overview could be considered "About the role"? But the instruction says use

for section headings (e.g. About the role, Responsibilities...). So we can have an "About the role" section that includes description of role and maybe company overview? However there is a specific "About The Role" heading later with description of the role. So we should treat that as the "About the role" section. The earlier company overview could be considered part of "About the role" as well, but we might combine. However we must not repeat the job title as heading; we don't have job title given explicitly; it's Content Strategist (maybe). The posting title is not shown; we just have content. We'll not add a heading for job title. We need sections: About the role, Responsibilities (What You'll Do), Requirements/Qualifications/Skills (What You'll Bring), Benefits, Pay (Compensation), Schedule (maybe remote work environment). Also maybe "Work Environment Requirements". Could be schedule? Not exactly schedule but remote work. We need to avoid filler like "commensurate with experience" in Pay section? The posting says: "Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography." That includes "commensurate with experience and geography" which is filler? The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. It says we should not create a Pay section if the content is just filler like "commensurate with experience". However here we have actual range $75,000-95,000 USD, plus filler phrase. The section would have substantive content (the range). So we can include Pay section with that range, maybe we can keep the phrase but it's okay as it's not solely filler. We'll include the range. Benefits: they list many benefits with emojis. That's substantive. Schedule: They mention remote-first, ability to work from home office, global opportunities, etc. Not exactly schedule but work environment. Could be considered "Work Environment Requirements". There's no explicit schedule like hours. Might not create Schedule section if no specific schedule. The instruction: only include section when posting has real specific content for it. There's no mention of specific hours, shift, etc. So we may omit Schedule. We need to include Responsibilities: "What You'll Do" section with bullet points. We'll convert to

• . Requirements/Qualifications/Skills: "What You'll Bring" includes list of items. Could be split into Requirements and Skills? But we can combine into one section maybe "Requirements". However instruction says we can have sections like Requirements, Qualifications, Skills. We could separate: Requirements (proven track record, analytical insight, communication skills, familiarity with tools, organisational skills, enthusiasm, agency experience, B2B tech/SaaS experience, driven to stay ahead). Skills could be tools familiarity. But we can just have one "Requirements" section with all. Or we could have "Qualifications" and "Skills". To be safe, we can have "Requirements" covering the list, and maybe "Skills" for tools. But we need to avoid thin sections. Better to have one "Requirements" that includes all. But we need to follow instruction: Prefer a few substantive sections over many thin ones. So maybe we have About the role, Responsibilities, Requirements, Benefits, Pay. That's five sections. We need to remove boilerplate: EEO, accommodation request, etc. Also remove duplicated lines. Also remove application instructions (like "direct your inquiries to recruiting@..."). Also remove the "If you require reasonable accommodations..." paragraph. Also remove the final EEO paragraph. Also remove the "Work Environment Requirements" maybe we can incorporate into About the role or Responsibilities? It's about remote work, equipment, etc. Could be a separate section "Work Environment". But not in allowed headings list; we could treat as "About the role" or maybe "Requirements". However the instruction only gives examples; we can use other headings if needed? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should stick to those. So we could incorporate remote work details into About the role or Requirements. Probably better to add a short paragraph under About the role about remote-first. But we need to preserve all substantive information. So we need to include remote work details somewhere. We could add a paragraph under About the role after the role description. Let's extract the "Work Environment Requirements" paragraph: "As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com." We need to remove the accommodation request line (the last sentence). Also remove the "Reasonable accommodations may be made..." maybe that's also EEO? It's about accommodations; could be considered boilerplate. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. That includes accommodation statements. So we should remove both sentences about reasonable accommodations and the request line. Thus we keep the rest: remote-first, ability to work from home office, global opportunities, work authorization, 100% virtually, collaboration via Zoom/Slack, need laptop, software, remain stationary, observe/interpret communication, reliable internet, professional background. We'll incorporate that into a section maybe "Work Environment". But not in allowed headings; maybe we can put under "About the role" as a paragraph. Now "What You'll Bring" list: - A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building - Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics - Strong Communication skills: comfortable client facing and owning relationships with key stakeholders - Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools - Proven organisational, project, and time management skills - Genuine enthusiasm for digital marketing, SEO and Content - Must have agency experience - Must have B2B tech and/or SaaS experience - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. We'll turn each into

  . Now "What You'll Do" responsibilities: It's a long paragraph with many details. We need to break into list items for duties. The instruction: Use

  • for any list of duties/requirements/benefits. So we should extract each duty as a list item. Let's parse the responsibilities section: "Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practicesStrategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:LTV:CAC modelingCustomer GenerationShare of SERPContent ProductionGoal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reportingAll Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their