SEO Manager

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

About the role

Silverback’s next SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search. You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll also flex best-in-class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.

Responsibilities

• Drive and execute the strategy, innovation, and performance of multiple client SEO strategies
• Leverage hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines
• Fluently use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, translating complex data into actionable insights
• Lead recurring status and reporting calls, serving as the primary point of contact for assigned clients on all SEO matters
• Communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner
• Act as a trusted advisor and consultant to clients, building long-lasting relationships as an extension of their marketing team
• Translate channel strategy into time-bound, tactical roadmaps, including structured content systems like topic clusters, pillar pages, internal links, and supporting schema
• Prioritize performance-based initiatives and drive authoritative content at scale
• Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices
• Review performance data to identify trends, measure initiative impact, and build actionable strategies
• Collaborate with internal teams across measurement, paid media, and creative to bring strategies to life

Requirements

• Previous experience at a performance marketing agency, with a strong understanding of delivering results
• At least 2 years of agency experience; 3 years of overall relevant marketing/SEO experience required (5+ years preferred)
• Comfortable in a client-facing role, building rapport, establishing expertise, and serving as the face of SEO engagements
• Hands-on experience optimizing for AI search (actual testing, not just theoretical knowledge)
• Ability to tie SEO wins to measurable business impact for clients
• Expertise in driving content strategy based on audience, keyword, and competitor research, including crafting content briefs
• Proficiency with SEO tools and platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog
• Proactive, results-driven mentality with a preference for action over inaction
• Adaptability and growth mindset, thriving on feedback and change
• Strong project and time management skills, handling competing demands effectively

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly team events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

Why Silverback?

Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more, and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

• Work with the A team: We are ruthless about putting the best possible team on the field
• Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact
• Get paid: We hire the best and pay them generously
• Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works