SEO Manager

About the role

Own the enterprise SEO program by defining objectives, KPIs, and governance; monitor performance and report progress against goals.

Execute integrated initiatives across technical SEO, content, and UX to improve organic visibility, engagement, and conversion; track impact using agreed metrics and dashboards.

Partner with cross-functional teams (Technology, Merchandising, Marketing) to prioritize SEO work; document decisions, dependencies, and timelines.

Lead SEO testing and roadmap by defining hypotheses, test plans, and success criteria; publish results and recommendations to stakeholders.

Inform site architecture, internal linking, and taxonomy changes through documented requirements and acceptance criteria to support SEO and user navigation.

Oversee local listings management to maintain accurate data and improve local search visibility; define escalation and audit routines.

Maintain standard processes, reporting, and alerts to monitor site health and SEO performance; drive remediation for issues discovered.

Monitor search trends and algorithm updates (incl. AI-driven changes) and provide evidence-based recommendations for program adjustments.

Set clear expectations for a team, coach on SEO standards, review work quality, and support performance management processes.

Responsibilities

• Own the enterprise SEO program by defining objectives, KPIs, and governance; monitor performance and report progress against goals.
• Execute integrated initiatives across technical SEO, content, and UX to improve organic visibility, engagement, and conversion; track impact using agreed metrics and dashboards.
• Partner with cross-functional teams (Technology, Merchandising, Marketing) to prioritize SEO work; document decisions, dependencies, and timelines.
• Lead SEO testing and roadmap by defining hypotheses, test plans, and success criteria; publish results and recommendations to stakeholders.
• Inform site architecture, internal linking, and taxonomy changes through documented requirements and acceptance criteria to support SEO and user navigation.
• Oversee local listings management to maintain accurate data and improve local search visibility; define escalation and audit routines.
• Maintain standard processes, reporting, and alerts to monitor site health and SEO performance; drive remediation for issues discovered.
• Monitor search trends and algorithm updates (incl. AI-driven changes) and provide evidence-based recommendations for program adjustments.
• Set clear expectations for a team, coach on SEO standards, review work quality, and support performance management processes.

Requirements

• Bachelor's Degree or equivalent experience in marketing or related field required
• 5+ years Experience managing large scale organic search program for well-established online retailer(s) required
• Experience operating organic search programs for an established online retailer; accountable for visibility, traffic, engagement, and conversion outcomes.
• Experience applying SEO standards and practices: technical SEO, content strategy, site architecture, and performance measurement.
• Experience developing teams and establishing systems/processes that scale organic performance and sustain results.
• Experience performing quantitative analysis and translating data into actionable insights, decisions, and plans.
• Experience developing partnerships, collaborating cross-functionally (e.g., Paid Search, Technology, Content, and Analytics), and communicating updates to leadership.

Qualifications

• Bachelor's Degree or equivalent experience in marketing or related field required
• 5+ years Experience managing large scale organic search program for well-established online retailer(s) required
• Experience operating organic search programs for an established online retailer; accountable for visibility, traffic, engagement, and conversion outcomes.
• Experience applying SEO standards and practices: technical SEO, content strategy, site architecture, and performance measurement.
• Experience developing teams and establishing systems/processes that scale organic performance and sustain results.
• Experience performing quantitative analysis and translating data into actionable insights, decisions, and plans.
• Experience developing partnerships, collaborating cross-functionally (e.g., Paid Search, Technology, Content, and Analytics), and communicating updates to leadership.

Skills

• Bachelor's Degree or equivalent experience in marketing or related field
• 5+ years Experience managing large scale organic search program for well-established online retailer(s)
• Experience operating organic search programs for an established online retailer; accountable for visibility, traffic, engagement, and conversion outcomes
• Experience applying SEO standards and practices: technical SEO, content strategy, site architecture, and performance measurement
• Experience developing teams and establishing systems/processes that scale organic performance and sustain results
• Experience performing quantitative analysis and translating data into actionable insights, decisions, and plans
• Experience developing partnerships, collaborating cross-functionally (e.g., Paid Search, Technology, Content, and Analytics), and communicating updates to leadership

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

Pay

The anticipated base pay compensation range for this position is $101,300.00 to $168,900.00.

Schedule

Hybrid

Company

Grainger Businesses