SEO Manager
About Removery
We are the global leader in laser tattoo removal, aiming to normalize tattoo removal and empower people to feel comfortable in their skin. Founded in 2019, we have over 150 studios in the US, Canada, and Australia, performing over two million successful treatments.
Position Overview
We are seeking a Senior Web Publisher / SEO Manager to oversee two key functions: organic search performance and the day-to-day management of our website.
Key Responsibilities
Own and execute the end-to-end organic search strategy, including technical SEO, on-page optimization, and content-driven SEO.
Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives, structuring content for featured snippets, People Also Ask placements, and citations in AI-generated answers.
Conduct ongoing technical SEO audits and remediation, focusing on crawlability, indexation, site architecture, redirects, canonicalization, Core Web Vitals, and page speed.
Implement and maintain structured data/schema markup across the site to maximize rich result and answer-engine eligibility.
Perform keyword, topic, and search-intent research to inform the content roadmap; develop content briefs and collaborate with writers and subject-matter experts to produce content supporting organic growth.
Manage internal linking strategy, content refresh cycles, and content pruning to maintain a healthy, high-performing site.
Monitor algorithm updates and the evolving AI search landscape; adapt strategy proactively and educate stakeholders on implications.
Manage the day-to-day front end of the website: build, publish, and update pages, landing pages, blog posts, and campaign content within the CMS.
Maintain site navigation, templates, internal links, redirects, forms, and overall site hygiene.
Serve as the CMS power user and primary administrator: manage publishing workflows, user permissions, and editorial governance; train and support content contributors.
Perform front-end QA on all site updates across browsers and devices, ensuring brand, accessibility (WCAG), and SEO standards are met before launch.
Partner with Product team on CMS improvements, fixes, template changes, and site enhancements.
Coordinate website projects such as redesigns, migrations, and new section launches, representing SEO and publishing requirements throughout.
Analytics, Reporting & Measurement
Own organic search and website performance measurement in Google Analytics 4, Google Search Console, and related tools.
Define and maintain event and conversion tracking (in partnership with the team managing Google Tag Manager) to connect organic performance to business outcomes.
Build and deliver recurring dashboards and reports (e.g., Power BI) on traffic, rankings, conversions, Core Web Vitals, and AI-search visibility for stakeholders and leadership.
Analyze user behavior, landing page performance, and conversion paths to identify optimization opportunities; run tests and iterate based on results.
Translate data into clear insights and recommendations and communicate them effectively to both technical and non-technical audiences.
Requirements
Ability to work in office 4 days a week, in Austin, TX.
Proven history of scaling customer acquisition programs in a multi-location consumer services, healthcare, or retail environment with at least 2 years in a senior or lead capacity.
Strong knowledge of AEO and GEO concepts and tactics, with demonstrated experience optimizing content for featured snippets, answer engines, and/or AI-generated search experiences.
Advanced proficiency with Google Analytics 4 and Google Search Console; strong overall analytical skills and comfort working with data.
Experience with SEO tooling such as Screaming Frog, Semrush, Ahrefs, or similar platforms.
Understanding of structured data/schema markup and its role in search and answer-engine visibility.
Excellent attention to detail, project management, and written communication skills.
Benefits
Comprehensive Medical, Dental, Vision, STD and LTD Company paid Life Insurance.
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holidays
Paid Volunteering Time Off
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work-life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company
Equal Opportunity Employer
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, currently, we are not sponsoring any Visas.