SEO Manager

What You’ll Do

• Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals.
• Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume.
• Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes.
• Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior.

Integrated Campaign & Content Orchestration

• Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach.
• Create SEO-driven content and landing pages.
• Create technical documentation and developer-focused search assets.
• Create AEO-optimized content structured for AI answer surfaces.
• Tie always-on content programs to product and campaign priorities.
• Ensure organic content supports the full funnel — from first discovery to deal acceleration.

PLG & SLG Pipeline Contribution

• Own the connection between organic traffic and revenue outcomes.
• Map high-intent search journeys to product signup and activation flows.
• Identify and close gaps between organic acquisition and enterprise pipeline contribution.
• Surface organic engagement signals to sales and SDR teams for account prioritization.
• Act as a strategic partner to both growth and sales — not just a traffic driver.

Technical SEO & Site Health

• Own technical SEO execution across Postman's web properties, including site architecture, crawlability, and indexation.
• Optimize Core Web Vitals and page experience.
• Add structured data and schema markup for enhanced and AI-driven search surfaces.
• Partner with engineering and web teams to prioritize and ship technical improvements.

Audience & Market Intelligence

• Deeply understand Postman's key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions.
• Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning.
• Ensure Postman's organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision-makers.

Performance & Revenue Accountability

• Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue — not just sessions or rankings.
• Track and report on the full organic funnel: discovery → engagement → conversion → revenue impact.
• Partner with Marketing Analytics to model organic attribution and continuously improve measurement.
• Maintain clear visibility into how SEO/AEO contributes to Postman's revenue goals.