SEO Manager

About the role

We are looking for an analytical and perceptive SEO Manager to organize our SEO activities, including onsite and offsite optimization as well as keyword analysis. You’ll ensure the effectiveness of paid search campaigns and collaborate with various teams to optimize content for search engines, improving our company’s profitability.

Responsibilities

• Assist in all SEO activities including keyword research and audits
• Engage in continual link building, content marketing, outreach, and link earning efforts
• Collaborate with designers and the digital marketing team to create linkbait initiatives, including videos and linkable assets
• Monitor sites for crawlability and technical issues
• Write effective SEO copy for web and social media accounts
• Review and analyze sites for areas of improvement and optimization
• Develop optimization strategies to increase website rankings
• Write powerful call-to-action to convert visitors
• Conduct competitor analysis, industry research, and stay up-to-date with SEO best practices for algorithm and UX/UI changes
• Create and execute standard SEO guidelines
• Establish and manage keyword targeting for optimized content strategies
• Implement technical SEO strategies for landing/engagement pages
• Use Google Analytics to provide data-driven recommendations for SEO improvements
• Define, measure, and analyze the effectiveness of SEO efforts
• Collaborate with internal/external teams for integrating SEO improvements
• Maintain working knowledge of current trends in SEO, UI/UX, and Google algorithm updates
• Assist with SEO audits using technology and direct assessment for best practices, ideation, and problem-solving
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor monthly and yearly performance metrics to understand SEO strategy performance
• Manage SEO-related tools and platforms including Google My Business, Google Search Console, Google Analytics, and SEMrush
• Update content and website links for maximum optimization and search performance
• Develop SEO strategy for both short-term and long-term success
• Daily monitoring of on-site and off-site SEO factors that impact qualified lead generation across tactics
• Online reputation management
• Create and maintain SEO project timelines and results (keyword rankings, local rankings, ORM cleanup)
• Outreach and link building, including sponsorships, education, blogs, etc.
• Reporting and analysis using SEO tools and staying abreast of and adopting the best technology
• Knowledge/experience with Paid Search (Google Ads and Bing Ads) is a plus

Requirements

• Bachelor’s degree in Marketing or a related field
• 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Strong understanding of SEM and SEO processes
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in multiple CMS environments
• High-level proficiency in PowerPoint, G Suite, Microsoft Office, and macOS
• Experience with website analysis using a variety of analytics tools as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• Google Analytics and AdWords certifications preferred
• In-depth experience using analytical tools across Google, Yahoo, and Bing (Google Analytics, SEMrush, Ahrefs, Google Search Console, Google AdWords, Screaming Frog, etc.)
• Google My Business optimization and management experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiar with the latest SEO trends, best practices, and changes