SEO Manager

Job Description Creating and applying search engine optimization (SEO) techniques to help the digital marketing team run effective campaigns, as well as to optimize the company’s website, social media pages, and other content efforts. Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing offsite and onsite optimization projects and reporting on performance. Continual keyword analysis, including finding and expanding keyword opportunities. For organic SEO performance, conducting research and implementing content recommendations. Job Overview We are looking for an SEO Manager to help us organize our SEO activities, which include onsite and offsite optimization as well as keyword analysis. You’ll also be responsible for ensuring the effectiveness of paid search campaigns. We are looking for an analytical and perceptive SEO Manager who can interact efficiently and be able to collaborate with various teams. It’s important to have up-to-date knowledge of SEO methods and techniques. Your task will be to ensure that content is optimized for search engines in order to improve our company’s profitability. SEO manager responsibilities Assist in all SEO activities including keyword research and auditsEngage in continual link building, content marketing, outreach and link earning effortsCollaborate with designers, digital marketing team to create linkbait initiatives including videos and linkable assetsMonitor sites for crawlability and technical issuesWrite effective SEO copy for web and social media accountsReview and analyze sites for areas of improvement and optimizationDevelop optimization strategies to increase website rankingsWrite powerful call-to-action to convert visitorsCompetitor analysis, industry research, and up-to-date SEO best practice for algorithm and UX/UI changesCreate and execute standard SEO guidelinesEstablish and manage keyword targeting for optimized content strategiesImplement technical SEO strategies for landing/engagement pagesProficient with Google Analytics to provide data-driven recommendations for SEO improvementsDefine, measure and analyze the effectiveness of SEO effortsCollaborate with internal/external teams for integrating SEO improvementsMaintain working knowledge with current trends in SEO, UI/UX, Google algorithm updates, etc.Assist with SEO audits using technology and direct assessment for SEO best practices, ideation, and problem-solvingKnowledge/experience with Paid Search is a plus (Google Ads and Bing Ads)Set measurable goals that demonstrate improvement in marketing effortsMonitor monthly and yearly performance metrics to understand SEO strategy performanceManage SEO-related tools and platforms including Google My Business, Google Search Console, Google Analytics, and SEMrushUpdate content and website links for maximum optimization and search performanceSEO strategy for both short-term and long-term successDaily monitoring of on-site and off-site SEO factors that impact qualified lead generation across tacticsOnline reputation management Create and maintain SEO project timelines and results (keyword rankings, local rankings, ORM cleanup)Outreach and link building, including sponsorships, education, blogs, etc.Reporting and analysis using SEO tools and staying abreast of and adopting the best technology strongly SEO manager requirements Bachelor’s degree in Marketing or a related field2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) processExperience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)Experience working with CMS and building/administering content in multiple CMS environmentsHigh-level proficiency in PowerPoint, G Suite, Microsoft Office, and macOSExperience with website analysis using a variety of analytics tools as well as internal reporting toolsKnowledge of PPC programs and optimizing data gathered from both organic and paid sourcesGoogle Analytics and AdWords certifications preferredIn-depth experience using analytical tools across Google, Yahoo, and Bing (Google Analytics, SEMrush, Ahrefs, Google Search Console, Google Adwords, Screaming Frog, etc.)Google My Business optimization and management experienceSolid understanding of performance marketing, conversion, and online customer acquisitionWorking knowledge of HTML, CSS, and JavaScript development and constraintsFamiliar with the latest SEO trends, best practices, and changes To apply, please send your resume to careers [@] licenselookup.org