Marketing Manager

Overview

The Marketing Manager leads the marketing team within the Communications and Marketing department, overseeing e-mail, social media, video, photography, and web content. They also manage ongoing and future advertising campaigns and serve as the brand manager for KCLS.

In This Position You Will Lead

• Lead 4-5 large-scale, system-wide seasonal marketing campaigns annually.
• Collaborate with Communications team and lead creative teams to produce promotional content and execute digital components of campaigns and KCLS storytelling in organic channels.
• Participate in every phase of the development process, including writing creative/advertising briefs, writing marketing copy, providing creative direction and feedback throughout the review process, signing off on final approval for production, and ensuring deadlines are met.
• Collaborate with cross-functional partners throughout the organization to facilitate project intake and guide marketing strategy.
• Plan and manage seasonal and always-on advertising campaigns across digital, print, and social media platforms in collaboration with advertising agency.
• Lead internal creative team in concepting, developing, producing and handing off final paid media campaign deliverables, including copy.
• Serves as a liaison between KCLS and external advertising agency.
• Produce and oversee digital content calendar, including social media, email content, and web content.
• Focus on brand positioning in the market and alignment with promotional goals. Provide brand management guidance to the department in the development of marketing and communications materials.
• Create and maintain marketing processes, best practices, templates, workflows, and checklists.
• Establishes goals, action plans, timelines, and expectations with department leadership for successful team performance.

About King County Library System (KCLS)

KCLS has a vision of a world where knowledge allows diverse communities to prosper and grow. The organization creates opportunities through meaningful connections by acting as the knowledge sharing center for over 1.5 million diverse patrons, providing an unparalleled collection of library materials, resources, technology, services, and programs. KCLS values the diverse perspectives, lived experiences, and cultures of all qualified individuals and encourages applicants from underrepresented groups.

Essential Duties

• Collaborates with creative teams to produce promotional content and execute digital components of KCLS storytelling opportunities and campaigns.
• Participates in any phase of the development process, including composing draft content, revising the contributions of others, and delivering final proofing.
• Plans and manages advertising campaigns across digital, print, and social media platforms, serving as a liaison between KCLS and advertising agency.
• Oversees ad content generation and placement in collaboration with advertising firm.
• Produces and oversees digital media content calendar, including social media, email content, and web content.
• Conducts in-depth research on consumer behavior and market trends to enhance KCLS support and use in service area.
• Focuses on brand positioning in the market and alignment with promotional goals. Provides brand management guidance to the department in the development of communications materials.
• Develops promotional materials to be distributed by KCLS staff.
• Creates and maintains marketing procedures, best practices, templates, workflows, and checklists.
• Coordinates marketing communication that supports high profile events for KCLS.
• Reaches diverse audiences and communities with external communication that support the library as a welcoming and inclusive place.
• Selects, coaches, develops, and manages performance for members of the assigned work team.
• Establishes goals, action plans, timelines, and expectations with department leadership for successful team performance.

Secondary Duties

• Maintains back-up support to direct reports and related positions as needed.
• Delivers presentations on subject matter work.
• Attends meetings, trainings, and serves on various committees as assigned.
• Performs other related duties as assigned.

Organizational Competencies

• Valuing Diversity
• Customer Focus
• Ethics, Values and Judgement
• Leadership Competencies
• Communication

Desired Minimum Qualification

• Education and Experience:
• Bachelor’s degree in marketing, business administration, or related field.
• Five years of experience in marketing roles, preferably with experience in digital marketing, content development, advertising, and/or photo and video direction.
• Three years of experience leading or managing a team or campaign.
• Knowledge and Skills:
• Working knowledge of strategic marketing best practices.
• Working knowledge of content production and ideation.
• Working knowledge of digital marketing tools.
• Skilled in writing short and long form content.
• Skilled in collaborating with audio/visual experts in content production.
• Confident communicator and presenter with interest in teaching others.
• Proficient in marketing platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
• Well-developed verbal, active listening, and written communication skills with various and diverse audiences.
• Demonstrated collaboration with cross-functional teams and stakeholders.
• Flexible and adaptive to changing needs.
• Critical thinking skills and sound judgement.
• Organizational and time management skills with a focus on quality and attention to detail.
• Skills to work on several projects at the same time while keeping track of progress, challenges, and deadlines.