SEO Analyst

About the role

The SEO Analyst will be primarily focused on reporting, analytics, and technical audits to drive data-driven SEO strategies for livingspaces.com. This role will collaborate closely with the in-house SEO team to implement optimization best practices and innovative ideas.

Responsibilities

• Develop and manage performance dashboards using Adobe, Excel, Google Analytics, Botify, Google Data Studio, Big Query, and Tableau to report on key performance indicators (KPIs).
• Build and automate complex SEO reports using tools such as Adobe, Excel, Botify, Smartsheet, Alteryx, Python, and SQL to drive SEO traffic growth.
• Conduct in-depth analysis of SEO data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance SEO strategies and drive traffic growth.
• Build competitive analysis reports to discover opportunities for growing E-Commerce traffic and analyse SEO performance for large-scale websites with 1M+ monthly unique visitors.
• Manage and execute ad hoc reports and projects as needed, ensuring timely and accurate data analysis.
• Conduct technical SEO site and website architecture audits, including the management of no-index tags, redirects, robots.txt, CMS pages, and XML sitemaps to improve website performance.
• Track and monitor organic traffic trends, and Search Engine algorithm updates.
• Oversee the SEO Admin tool, including the management of automated interlinking, redirects, noindex tags, and content blocks.
• Utilize strong communication and project management skills to interpret data into actionable tasks and write detailed Jira technical tickets. Collaborate effectively with cross-functional teams to ensure successful implementation of SEO strategies.
• Communicate and manage expectations with stakeholders regarding SEO initiatives and progress.

Qualifications

• Bachelor's degree (B. A. or B. S.) or equivalent from four-year college in business, mathematics, technical field, or related field.
• 5+ years of experience in E-Commerce Digital analytics role using Google Analytics, Google Cloud, Tableau platforms.
• Prior experience analyzing SEO reports for a large-scale, 1M+ monthly unique visitors.
• Solid understanding of website design/development.
• Strong project management skills to successfully interpret data into actionable tasks.
• Working knowledge of EpiServer CMS or any e-commerce CMS platforms.
• Computer Skills: Proficient experience in Microsoft 365 products. Strong Excel and data visualization skills. Advanced experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau, and Jira is required.
• Knowledge of Python and SQL programming languages is required.

Benefits

• Compensation: $81,675.00 - $108,900.00 Overtime pay is available for eligible, non-exempt Team Members.
• Reimbursement for expenses as required by applicable law and Company policy.
• Retail, Guest Services and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.
• Additional Available Benefits Upon Meeting Eligibility Requirements Include Medical (full-time only), Dental (full-time only), Vision (full-time only), 401(k) with Company match (full and part-time), Vacation (full-time only or as otherwise required by applicable law), Paid Sick Leave (full and part-time), Flex or Health Spending Account (for eligible full-time only), Employee Assistance Program (full and part-time), Holiday pay (full-time only), Life insurance (full-time only).

Equal Opportunity Employer

Living Spaces is an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also prohibit retaliation against individuals who oppose such discrimination and harassment or participate in an investigation.