SEO Analyst

About the role

The SEO Analyst/Junior Manager position at American Family Care is a dual-function role that sits at the intersection of SEO execution and marketing analytics. This role is ideal for someone who is equally comfortable pulling rank data as they are building a weekly performance report for senior leadership.

Responsibilities

• Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
• Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
• Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
• Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
• Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
• Identify gaps and opportunities across national and local organic presence and translate them into clear action plans
• Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
• Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
• Help build and refine reporting frameworks that connect marketing activity to business outcomes
• Support preparation of board-level and leadership materials with data accuracy and analytical rigor

Requirements

• 24 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
• Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
• Experience managing or coordinating with external agencies
• Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
• Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
• Familiarity with AI-assisted analysis tools is a plus
• Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
• Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners

Qualifications

• Master’s degree in Marketing, Computer Science, Information Systems, or related field
• Proven track record of success in SEO and/or marketing analytics
• Experience with SEO tools and platforms
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Skills

• SEO strategy development and implementation
• Technical SEO optimization
• Local SEO best practices
• Analytics and reporting
• Data-driven decision making
• Project management

Benefits

• Competitive compensation package
• Flexible work schedule
• Professional development opportunities
• Health and wellness programs
• Employee discounts

Pay

• $80,000 - $100,000 annually

Schedule

• Full-time