SEO Analyst

Key Responsibilities

• Conduct keyword research for U.S. and international markets to identify high-value keywords and phrases.
• Develop and implement on-page and technical SEO strategies to improve search engine rankings.
• Monitor and analyze website performance using analytics and SEO tools.
• Assess website health and identify technical issues that affect crawling, indexing, and rankings.
• Generate regular SEO performance reports and provide clear, actionable recommendations.
• Stay current on SEO trends, best practices, and search engine algorithm updates.
• Collaborate with content strategists, web developers, marketing, and business stakeholders to apply SEO best practices.
• Cook up and coordinate with all impacted groups and functions to move SEO projects forward.
• Perform technical problem-solving and data analysis to support SEO initiatives.
• Resolve SEO-related and web analytics incidents across the information system lifecycle, including classification, prioritization, root-cause analysis, and implementation of fixes.

Requirements

• Bachelor's degree preferred, ideally in marketing, communications, or a related field.
• At least 3 years of experience in SEO or a closely related field, in either agency or client-side environments.
• Strong, hands-on knowledge of SEO best practices for on-page and technical optimization.
• Deep expertise with content optimization techniques and keyword targeting.
• Proficiency with analytics and SEO platforms such as Google Analytics, SEMrush, and Ahrefs.
• Ability to analyze data, derive insights, and create clear, actionable reports.
• Experience working with Content Management Systems, preferably Adobe Experience Manager AEM.
• Strong verbal and written communication skills.
• Strong collaboration skills with cross-functional teams.
• Ability to work effectively in a fast-paced, agile, and deadline-driven environment.
• Demonstrated project management experience, including planning, prioritization, and delivery.